Jo & Co Jewelers

Jo & Co Jewelers Jo & Co. Jewelers is proud to offer on-site repairs, custom design, fine jewelry & diamonds. Jewelers is full service jewelry store.
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We have been at Smith Mountain Lake since 2004. WE LOVE OUR CUSTOMERS AND OUR COMMUNITY. Our business has been built on quality, selection and customer service.

A member of our Jo & Co. family is engaged!!! Abbie and Sam, you two are awesome together and we couldn’t be happier for...
06/24/2026

A member of our Jo & Co. family is engaged!!! Abbie and Sam, you two are awesome together and we couldn’t be happier for you both. Congratulations!!! 💎

The countdown is on! ✨ In honor of our 22nd anniversary, we're sharing 22 favorite pieces chosen by our team—one special...
06/23/2026

The countdown is on! ✨ In honor of our 22nd anniversary, we're sharing 22 favorite pieces chosen by our team—one special pick at a time.⁠
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Meet today's featured favorite: Charity's Pick 💎⁠
Item #160-00498⁠
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Join us July 1–11 for our Sale-A-Bration, featuring special anniversary savings as we celebrate 22 years at Smith Mountain Lake. ✨⁠
⁠

The countdown is on! ✨ In honor of our 22nd anniversary, we're sharing 22 favorite pieces chosen by our team—one special...
06/23/2026

The countdown is on! ✨ In honor of our 22nd anniversary, we're sharing 22 favorite pieces chosen by our team—one special pick at a time.

Meet today's featured favorite: Joanna's Pick 💎
Item #170-00343

Join us July 1–11 for our Sale-A-Bration, featuring special anniversary savings as we celebrate 22 years at Smith Mountain Lake. ✨

🌊 Dive into summer vibes with our adorable Lola charms! 🐙✨ Whether you’re drawn to the playful octopus or the classic an...
06/22/2026

🌊 Dive into summer vibes with our adorable Lola charms! 🐙✨ Whether you’re drawn to the playful octopus or the classic anchor, mix and match these charms to create a one-of-a-kind accessory that tells your story. Ready to make a splash? Explore our collection and find your perfect summer charm today! 🛍️💖

👉 Shop in-store or online at joandcojewelers.com

✨ Counting down the days! ✨ Just 10 days until the buckets go on sale for our annual Diamond Dig! 💎🔍 Get ready to uncove...
06/21/2026

✨ Counting down the days! ✨ Just 10 days until the buckets go on sale for our annual Diamond Dig! 💎🔍 Get ready to uncover hidden treasures and find your next stunning gem. Whether you're a seasoned pro or a first-time digger, this event is all about fun, excitement, and unforgettable moments!

Happy Father's Day to all the amazing dads out there! Today, we celebrate the heroes who inspire us, support us, and alw...
06/21/2026

Happy Father's Day to all the amazing dads out there! Today, we celebrate the heroes who inspire us, support us, and always know how to make us smile 🤍

06/19/2026

We truly have the best “job”. Sharing in so many happy moments. There is nothing like getting a “She said Yes!” Text after you helped with the engagement ring. And can we talk about how awesome these pictures are…

06/19/2026

Our Sale-a-bration is right around the corner 🎉
July 1st through the 11th make plans to stop in and get your favorite pieces at the LOWEST prices of the year!

Address

13020 Booker T Washington Highway, Ste 100B
Hardy, VA
24101

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 4pm

Telephone

(540) 721-2210

Website

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