Sheida Farrokhi Jewelry

Sheida Farrokhi Jewelry Jewelry Designer Every story has a beginning. Sheida Farrokhi discovered her artistic talent as a child, precociously creating sculptures and paintings.

Discover how Sheida began her journey and grew into a global brand at the forefront of innovative jewelry design and expert craftsmanship. Her talents developed further when she tastefully designed and carefully tailored unique dresses during her teens. Sheida grew up with a background in fine jewelry and an innovative vision for design. Sheida’s family has a long history in the jewelry industry.

Her father owned a jewelry store, and she grew up being at the studio after school, playing with gemstones and sketching. Working closely with her father, learning about the business and jewelry production and design. Upon earning her BS in Computer Engineering in 2008, Sheida decided to change routes and join the family business. She embarked on a new adventure by relocating to New York in the heart of haute couture. There, she diligently studied jewelry design, diamond identification, colored stones and pearl grading at the Gemological Institute of America. Sheida then carved a new space for herself in Los Angeles where she continued her studies in, wax carving, metalsmithing and stone setting. In 2012 Sheida leveraged her real world and academic knowledge to launch her custom line of sophisticated chic women’s jewelry. Sheida’s designs and collections have received tremendous editorial recognition by a variety of publications including, Vogue, Glamour, Elle, and many more.

Summer sun, pool days, and a touch of gold ☀️🩵✨ Nothing makes the season shine quite like your favorite rings and bracel...
06/23/2026

Summer sun, pool days, and a touch of gold ☀️🩵✨ Nothing makes the season shine quite like your favorite rings and bracelets.

Sunny days and my gold ✨☀️
06/22/2026

Sunny days and my gold ✨☀️

Reading a book next to the pool with my favorite earrings 💛✨☀️📖
06/19/2026

Reading a book next to the pool with my favorite earrings 💛✨☀️📖

06/12/2026

A little preview of my newest collection ✨

Every piece was designed with the geometric and architectural inspiration that has always shaped my work. When I couldn’t find a model, I decided to step in and wear the collection myself.

Can’t wait to share the final photos with you soon♥️

A little bit of white gold is a must-have in every wardrobe. Inspired by the geometric tiles of ancient palaces, this ti...
06/03/2026

A little bit of white gold is a must-have in every wardrobe. Inspired by the geometric tiles of ancient palaces, this timeless piece carries a story and meaning that can be treasured forever.🤍✨

Inspired by ancient Middle Eastern architecture, this collection is crafted in 18 karat yellow & white gold and adorned ...
06/02/2026

Inspired by ancient Middle Eastern architecture, this collection is crafted in 18 karat yellow & white gold and adorned with natural white diamonds. These timeless designs have become some of our best sellers and have been featured in Glamour Magazine. ✨

Sara ✨ inspired by the elegant door shapes found in ancient architecture. Crafted in 18 karat gold and set with natural ...
06/01/2026

Sara ✨ inspired by the elegant door shapes found in ancient architecture. Crafted in 18 karat gold and set with natural white diamonds, this delicate and timeless design carries a story and meaning that can be cherished and worn for years to come. ✨

05/29/2026

Me vs. what I see 🌊
Style and layer up your gold pieces with swimsuits for summer… how fun ⛱️✨

From a single idea to a hand-drawn sketch 🎨 and finally brought to life ✨ The Black Forest Bangle, crafted in 18K gold w...
05/27/2026

From a single idea to a hand-drawn sketch 🎨 and finally brought to life ✨ The Black Forest Bangle, crafted in 18K gold with natural white diamonds and rose-shaped black mother of pearl. A wearable sculpture inspired by nature, contrast, and timeless elegance. Discover more one-of-a-kind creations on our website.

Address

1901 Post Oak Boulevard
Houston, TX
77056

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