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The word Garba comes from the Sanskrit garbha, womb, and the circle moves around a clay pot with a lamp inside: a life i...
10/09/2026

The word Garba comes from the Sanskrit garbha, womb, and the circle moves around a clay pot with a lamp inside: a life inside the womb.

Garba has no stage and no audience. The dhol starts, a circle forms, and whoever walks up is in it.

Two claps, then three. Be taali, tran taali. Every circle has one person already on three, and every family has one who walks in after the second round.

There was never a debate about the emblem on Pride of Gujarat. It had to be garba.

So the dial just honours what was already there. Two garba dancers, mid-step, just under the twelve. Gujarati numerals all the way round.
Gold, silver, rose gold and all black. Men’s 40mm, women’s 31mm.


Swiss Movement | Sapphire Crystal | 316L Steel

Pride of Gujarat has sold out pretty much every time we’ve made it.

The November batch is the 🚨LAST🚨 one ever for this dial. Pre-orders ship late November. Link in bio.

We hope you love it! Thank you for being here 🙏🏻

10/08/2026

The word Garba comes from the Sanskrit garbha: womb. In the middle sits a clay pot full of holes, with a flame burning inside. The pot is the womb. The flame is the life inside it. Everyone dances around it, and there’s no stage.

In 2023, UNESCO added garba to its list of the world’s intangible cultural heritage.

Hindi and Marathi hang every letter from a line drawn across the top. Gujarati comes from the same family, but it dropped that line so it could be written fast. For centuries it was the script of letters and account books, and people called it the merchants’ script, the bankers’ script, the traders’ script.

We didn’t want to invent anything for the Pride of Gujarat. We just wanted to honor what was already there. Every number on the dial is written in Gujarati (including the date), and just under the twelve are two garba dancers, mid-step.

Gold, silver, rose gold, and all black. Men’s 40mm, women’s 31mm.

Swiss Movement | Sapphire Crystal | 316L Steel | 5 ATM

Pride of Gujarat has sold out pretty much every time we’ve made it. The November batch is the LAST one for this dial.

Pre-orders ship late November. Link in bio.

We hope you love it!

My great-great-grandmother’s stitched this bagh in Panjab when my dadi was born, almost 100 years ago. I never got to me...
10/05/2026

My great-great-grandmother’s stitched this bagh in Panjab when my dadi was born, almost 100 years ago. I never got to meet her, but this is something she made with her own hands, and somehow it has made it all the way to us. Still being passed down.

Slide 2 is the real thing // you can see the back is almost empty because she stitched the whole thing from the reverse side.

The rest is us imagining where it goes in the next 100 years. It’s a big part of why we made the Phulkari, Pride of Punjab watch. To remember where we come from and to honor those who came before us.

Swiss Movement | 40mm | Sapphire Crystal

Capped at 500 pieces. Ships by Lohri. fateh.co/phulkari (link in bio).

We hope this resonates with you. Thank you for being here 🙏🏻

10/02/2026

For two thousand years, if you wanted the richest land in Asia, you had to fight your way through one place first.

The Khyber Pass opens onto the plains of Punjab, and army after army took that road. Alexander fought one of his last great battles on the Jhelum in 326 BCE. After him came Mahmud of Ghazni, Babur, Nadir Shah and Ahmad Shah Abdali.

Living on that road shaped people. The families who worked the land were the same ones who stood in the way. Farmers first, soldiers when they had to be.

The land was worth the trouble. Punjab is named for it: panj + aab, five waters. Five rivers and some of the richest soil anywhere.

Even now it’s about 1.5% of India’s land and grows about 15% of the country’s wheat!!

That’s the sword and the wheat, crossed just under the 12 on this watch.

The third thing was made at home. Traditionally, when a child was born, their grandmother put the first stitch into a phulkari for their wedding. Golden silk on madder-red khaddar, stitched from the back, counted thread by thread, never traced.

Our grandmothers pattern is the dial, pressed into metal under deep red lacquer.

Pride of Punjab · Phulkari. Our first limited edition, capped at 500 pieces.

Swiss Movement | 40mm | Sapphire Crystal

Ships by Lohri. If you would like one, please reserve yours while they are available (link in bio).

09/30/2026

It only felt right to share a little more background behind this dial.

Phulkari is geometric, counted thread by thread and stitched from the back of the cloth. That’s why the pattern is raised into the deep red dial, so it has some of that texture when the light hits.

Gurmukhi numerals and the crossed sword & wheat (to honor Punjab’s warriors and farmers) finish

Swiss Movement | 40mm | Sapphire Crystal

Our sole focus is on making sure that whoever wears this timepiece — whether it’s you, or a loved one that you gift this to — can take pride in both its story, and its craftsmanship.

Capped at 500 pieces worldwide. Ships by Lohri. (Link in bio)

Thank you for trusting our vision. 🙏🏻

How we dream a few of you will spend this Lohri 😊Thank you for trusting our vision with the Phulkari. We hope one of the...
09/29/2026

How we dream a few of you will spend this Lohri 😊

Thank you for trusting our vision with the Phulkari. We hope one of these reminds you of someone.

If you’d like one, please reserve one today (link in bio). We are only making 500.

09/26/2026

Coming Lohri 2027

Phulkaris have always traveled. Folded into suitcases, carried across oceans, passed down to whoever moved furthest from...
09/26/2026

Phulkaris have always traveled. Folded into suitcases, carried across oceans, passed down to whoever moved furthest from home.

The Pride of Punjab Phulkari timepiece now ships from Texas to Canada, the UK, Australia, New Zealand, Singapore and the UAE.

Order any 2 and shipping is on us (DHL Express). Duties and taxes are paid at checkout, so there’s nothing to pay at the door. In Canada and the UAE, we cover the duties on those orders too.

Swiss Movement | 40mm | Sapphire Crystal

Ships by Lohri. Link in bio.

Thank you for being here. 🙏🏻

Thank you for trusting our vision 🙏🏻 Gratitude isn’t enough, but it’s a start.When we first showed you the Phulkari dial...
09/23/2026

Thank you for trusting our vision 🙏🏻 Gratitude isn’t enough, but it’s a start.

When we first showed you the Phulkari dial, we honestly didn’t know if anyone would want it. You all loved it, so we’re making it.

It will be a limited edition model — capped at 500 pieces worldwide.

Swiss Movement | 40mm | Sapphire Crystal

If you’d like one, please reserve it today at fateh.co/phulkari (link in bio).

We appreciate you. Thank you for being here.

In Punjab, Phulkaris were embroidered by hand from the back of the cloth.Every Punjabi house has one. Wrapped in a bedsh...
09/04/2026

In Punjab, Phulkaris were embroidered by hand from the back of the cloth.

Every Punjabi house has one. Wrapped in a bedsheet somewhere or in a top shelf of a cupboard, and yet only comes out twice a decade.

We wanted it somewhere you’d look at it 50 times a day.

Deep red, Gurmukhi numerals, the pattern cut into the dial so it illuminates when the light hits.

Just something we’ve been thinking through.

What do you all think? Should we make it? And if yes, how’s this red one? 🙂

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