Jules Borel & Co.

Jules Borel & Co. Serving watchmakers and jewelers with integrity, excellence and vision. In 1918, Swiss-born Jules Borel arrived in America. Mr.

Jules traveled around the country with his family selling watch parts door-to-door. Two years later, Jules established a permanent watch parts house in Kansas City, Missouri. Borel was recognized throughout the watchmaking industry for his honorable character and service. Today, we are committed to preserving that legacy. With brands like Witschi, Elma, Bergeon, and Roxer, Jules Borel & Co. offers you the most advanced tools and equipment in the industry.

We are so excited!
08/19/2021

We are so excited!

Congratulations Anna Marie!
08/11/2021

Congratulations Anna Marie!

08/04/2020
06/25/2020

We have some exciting product news. Stay tuned for our next announcement!

02/04/2020
10/29/2019

We are excited to intruduce the new Witschi Electronic AG Proofmaster! In stock now & ready to ship by the end of the week, call Kyle for more information!
Call 1.800.776.6858 ext. 337.

Swiss day & Gary Borel's birthday. What could be better!
08/03/2019

Swiss day & Gary Borel's birthday. What could be better!

A HUGE thank you to Witschi for being such great hosts! Your facility is beautiful!
06/19/2019

A HUGE thank you to Witschi for being such great hosts! Your facility is beautiful!

See you next year Las Vegas.  It was fun.
06/12/2019

See you next year Las Vegas. It was fun.

Family business, 5th generation strong.
04/04/2019

Family business, 5th generation strong.

Address

Kansas City, MO

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