Gemstore by Jewelry Television

Gemstore by Jewelry Television At JTV Gemstore, you'll discover a tremendous selection of colored gemstone jewelry including the gemstone of the century, tanzanite. So do we!

Plus we have an incredible all the best white stones ~ Lab-Grown Diamonds, Mined Diamonds, Moissanite & Bella Luce! The GemStore, Jewelry Television's only stand-alone retail jewelry store in the country, offers you the unique opportunity to touch, try on and take a look at the same high-quality merchandise featured on Jewelry Television's broadcast and companion website jtv.com. You'll also find

other exotic gemstone jewelry like spessartite, tsavorite, labradorite, Madeira citrine and more. If you love diamonds, emeralds and rubies, you're going to love this jewelry store. Have a passion for gold or silver? And thanks to the incredible buying power of our parent company, we can offer all of these beautiful treasures at exceptional prices. Our highly trained experts boast many years of combined industry experience and can offer you personal shopping assistance. You'll feel confident making a purchase at the GemStore. You'll feel confident in the service you receive after the sale here at the Gemstore.

06/03/2026
🐾💎 Shico (French nickname for Francisco) stopped by The Gemstore today! We're not sure if he was looking for treats or j...
05/29/2026

🐾💎 Shico (French nickname for Francisco) stopped by The Gemstore today! We're not sure if he was looking for treats or jewelry... but with that face, he can have both. ❤️✨

What do you think caught his eye first—the sparkles or the snacks? 🐶💎

Memorial Day is about honoring the heroes who gave everything for our freedom — and remembering the families who carry t...
05/25/2026

Memorial Day is about honoring the heroes who gave everything for our freedom — and remembering the families who carry their legacy every day. ❤️🤍💙

The Gemstore is grateful for those who served and made the ultimate sacrifice for our country. Let’s take a moment to remember what this day truly means. 🇺🇸

Even though we are closed today, if you want to add a little sparkle to the day, check out the great lineup on JTV - You can watch all the shows here: JTV Live

Have a safe & blessed Memorial Day!! And thank you to our men & women in uniform and their families!! ❤️🤍💙

Join us in wishing JTV Host Fatima Cocci a very Happy Birthday!! Fatima is a familiar face at the Gemstore & we love all...
05/24/2026

Join us in wishing JTV Host Fatima Cocci a very Happy Birthday!! Fatima is a familiar face at the Gemstore & we love all the sparkle she brings!!✨🎉💖

✨Meet the Team | Gemstore Spotlight✨Say hello to Noemi, one of the smiling faces you’ll meet at the JTV Gemstore! 🏦 At t...
05/23/2026

✨Meet the Team | Gemstore Spotlight✨
Say hello to Noemi, one of the smiling faces you’ll meet at the JTV Gemstore!

🏦 At the Gemstore for almost 3 years
💎 Favorite Gemstone: Diamonds! Color Diamonds, Mined or Lab Grown. Love them, all!
💖 If you could wear only one piece of jewelry every day, other than your wedding ring, what would it be? "One piece of jewelry that is an every-day must are earrings. Hoops are my go to!"
🥰 What she loves about helping customers: “I love to see the sparkle in their eyes when they buy that piece of jewelry that spoke with them!”
👠 Fun facts: "I collect Barbies with rooted eyelashes since 1990. I love wearing high heels daily!! I'm a professional Spanish interpreter for the courts on my days off. I love helping people!"

Next time you’re in the Gemstore, be sure to say "hello" to Noemi — she’d love to help you sparkle!✨💖

It’s that time of year again… time to count the sparkle! ✨ The Gemstore will be closed Monday, May 18 for inventory and ...
05/11/2026

It’s that time of year again… time to count the sparkle! ✨ The Gemstore will be closed Monday, May 18 for inventory and will reopen Tuesday, May 19 at Noon.

We’re sorry for any inconvenience, but the good news is once inventory is complete, we can kick off our After-Inventory Sale — and that’s always a winner! 💎

Happy Mother’s Day to Team Gemstore’s Noemi 🌸 — a wonderful mother & grandmother whose smile lights up a room! Noemi lo...
05/10/2026

Happy Mother’s Day to Team Gemstore’s Noemi 🌸 — a wonderful mother & grandmother whose smile lights up a room! Noemi lost her mom ten years ago but it’s easy to see that sparkle is generational!! Through every season of life, Noemi is a source of immense love & strength to her kids & grands. Happy Mother’s Day, Noemi!!💖

Happy Mother’s Day to Team Gemstore’s Dana & her mom. Dana clearly gets into a few adventures with her daughters … we’re...
05/10/2026

Happy Mother’s Day to Team Gemstore’s Dana & her mom. Dana clearly gets into a few adventures with her daughters … we’re guessing the apple doesn’t fall far from tree!! Hope you ladies enjoy your special day— mud masks & all!! 💖🌸💖

According to Gracie, her mom Alice is the BEST fur-baby mom!! Of course, she may be saying this to get a few extra treat...
05/10/2026

According to Gracie, her mom Alice is the BEST fur-baby mom!! Of course, she may be saying this to get a few extra treats today. Happy Mother’s Day, Alice!! 💖🌸💖 I think we all agree that you spoil this little baby and extra treats are okay… just this once. 😉

Address

9933 Kingston Pike
Knoxville, TN
37922

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

Telephone

+18656926111

Website

Alerts

Be the first to know and let us send you an email when Gemstore by Jewelry Television posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category