Gemstore by Jewelry Television

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Gemstore by Jewelry Television At JTV Gemstore, you'll discover a tremendous selection of colored gemstone jewelry including the gemstone of the century, tanzanite. So do we!

Plus we have an incredible all the best white stones ~ Lab-Grown Diamonds, Mined Diamonds, Moissanite & Bella Luce! The GemStore, Jewelry Television's only stand-alone retail jewelry store in the country, offers you the unique opportunity to touch, try on and take a look at the same high-quality merchandise featured on Jewelry Television's broadcast and companion website jtv.com. You'll also find other exotic gemstone jewelry like spessartite, tsavorite, labradorite, Madeira citrine and more. If you love diamonds, emeralds and rubies, you're going to love this jewelry store. Have a passion for gold or silver? And thanks to the incredible buying power of our parent company, we can offer all of these beautiful treasures at exceptional prices. Our highly trained experts boast many years of combined industry experience and can offer you personal shopping assistance. You'll feel confident making a purchase at the GemStore. You'll feel confident in the service you receive after the sale here at the Gemstore.

YOUโ€™RE INVITED!๐ŸŽ‰ Weโ€™re unveiling our newest fine jewelry collection at the Gemstore -  DIAMOUR ๐Ÿ’Ž A special trunk show is...
10/19/2026

YOUโ€™RE INVITED!๐ŸŽ‰ Weโ€™re unveiling our newest fine jewelry collection at the Gemstore - DIAMOUR ๐Ÿ’Ž A special trunk show is happening all this week so make plans to stop in and see our new collection of Lab-Grown Diamond jewelry, exclusively at the Gematore.๐Ÿ’–

10/19/2026

At Last! Itโ€™s finally time! Come shop the Diamour Lab-Grown Diamond Trunk Show October 19th-24th! This show is going to give a look into a new line here at The GemStore, so donโ€™t miss out! ๐Ÿ’Žโœจ๐Ÿ’Žโœจ๐Ÿ’Žโœจ

We are so excited to have MORGAN & ME back at the Gemstore on Friday!๐ŸŽ‰ Linda is debuting her new Fall Collection๐Ÿ Sheโ€™s ...
09/17/2026

We are so excited to have MORGAN & ME back at the Gemstore on Friday!๐ŸŽ‰ Linda is debuting her new Fall Collection๐Ÿ Sheโ€™s a delight & her jewelry is so beautiful! Make plans to join us for this very special day!!๐Ÿ’–
๏ฟผ

๐Ÿ’Ž MARK YOUR CALENDARS! ๐Ÿ’Ž One of our most popular events of the year is almost here! ๐ŸŽ‰Join us for the ESTATE SALE at the ...
09/16/2026

๐Ÿ’Ž MARK YOUR CALENDARS! ๐Ÿ’Ž One of our most popular events of the year is almost here! ๐ŸŽ‰

Join us for the ESTATE SALE at the Gemstore on Sept 29 & 30 โ€” where youโ€™ll find incredible jewelry, unique treasures, and plenty of sparkle at special prices!

โœจ You wonโ€™t want to miss this one!
๐Ÿ“… Save the date and get ready to shop!

The Estate Sale is coming to the Gemstore! ๐Ÿ’Ž๐Ÿ›๏ธ

Mark your calendars!! Lots of exciting & sparkly events coming up exclusively at the GEMSTORE!! ๐Ÿ’–๐Ÿ’Ž๐Ÿ’–
09/08/2026

Mark your calendars!! Lots of exciting & sparkly events coming up exclusively at the GEMSTORE!! ๐Ÿ’–๐Ÿ’Ž๐Ÿ’–

09/06/2026
08/28/2026

She spoke many times about how she started writing the song "9 to 5" by clicking out the rhythm with her long fingernails. Well, apparently those nails got in the way of Dolly taking a Call Center Rep job at JTV!! ๐Ÿ˜‰ We were fortunate to partner with Dolly in 2009 and thought you'd get a kick out of this video. We loved her then, we love her now... and always will! The Gemstore remembers Dolly - a music legend, a philantropist, a neighbor, and a friend. ๐Ÿฆ‹๐ŸŒˆโœ๐Ÿ’”

โœจ The BREVANI Trunk Show returns to the Gemstore this Friday & Saturday! โœจ Get ready to discover one of our most excitin...
08/11/2026

โœจ The BREVANI Trunk Show returns to the Gemstore this Friday & Saturday! โœจ Get ready to discover one of our most exciting jewelry events of the year! Join us Friday & Saturday, August 14 & 15, for the BREVANI Trunk Show at the Gemstore by JTV.

Experience a stunning collection of natural diamond jewelry beautifully crafted in 14K white and yellow gold. Known for their signature "Dashing Diamonds," BREVANI combines timeless elegance with fresh, fashion-forward style.

We're also thrilled Andy Goldblatt will be back both days to personally showcase the collection and help you find your perfect piece.

๐ŸŽ‰ Special Event Savings: Enjoy 20% OFF all regular-price BREVANI jewelry during the Trunk Show, plus see all the new styles!

BREVANI is exclusively available in Knoxville at the Gemstore by JTV, making this a shopping event you won't want to miss.

โœจ Come sparkle with us this Friday and Saturdayโ€”we can't wait to see you!

Address

9933 Kingston Pike
Knoxville, TN
37922

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

Telephone

+18656926111

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