06/04/2026
Celebrating 80 years means digging through some pretty incredible photos... and this one was too good not to share. 🎅🧝
Long before social media, the Vierk family was going all out for the holidays! Here, Jeff's father, Dan is fully committed to his elf duties: spreading cheer and a few laughs around Greater Lafayette.
After purchasing the store from his father-in-law, Mac McHaley (See our last post), Dan carried on a tradition of serving the community with dedication and hometown pride. Some things never change. ❤️✨
Stay tuned as we continue celebrating 80 years!💎 And don't forget to join us for our Anniversary Celebration on June 9th and 10th during store hours. We'd love to celebrate this milestone with the community that has made it all possible. ❤️