Riddle's Jewelry

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Riddle's Jewelry #1 Family Owned Midwest Jewelry Company Like you, we believe that producing and buying products made in the USA is still the backbone of our strong country!

Since 1959, Riddle’s Jewelry has been a family owned and operated business and during those years we have expanded to 65 stores in nine Midwest states. At our headquarters located in Rapid City, South Dakota, we operate a thriving factory that produces many of our own jewelry designs and where our diamond cutters create our own signature Noventa diamond. After fifty-seven years of dedicated service to our customers, our Riddle’s family name has become synonymous with fine jewelry and diamonds. We are committed to providing the very best variety in style and price, including many designer brands. Riddle’s Jewelry, a name you can trust for all of life’s special moments. Thank you,



J. Brett Riddle, President

Which white gold piece would you love to own? 🤍
10/20/2026

Which white gold piece would you love to own? 🤍

We're loving these bezel set necklaces for everyday wear. 💎
10/19/2026

We're loving these bezel set necklaces for everyday wear. 💎

Congratulations! ❤
10/19/2026

Congratulations! ❤

10/19/2026

❤️GAME DAY❤️

We are Proud Partners of Nebraska Athletics and we are ready for tonight’s late GAME! We will make sure everyone stays awake to watch 😜

10/18/2026

Someone’s gotta do it 🙃

Which shape do you love? 💍
10/17/2026

Which shape do you love? 💍

Who's your favorite? Huskers 🌽 Cyclones 🌪 or Hawkeyes 🪶?
10/16/2026

Who's your favorite? Huskers 🌽 Cyclones 🌪 or Hawkeyes 🪶?

Do you love a layered look? 💛
10/16/2026

Do you love a layered look? 💛

Which round brilliant ring would you choose? 💍
10/14/2026

Which round brilliant ring would you choose? 💍

10/13/2026

We have our spooky season Pandora charms ready to go! 🎃 👻

10/11/2026

🏐GAME TIME🏐

Representing RIDDLES JEWELRY at tonight’s game as a Proud Partner of Nebraska Athletics ❤️

10/10/2026

❤️NEW COLLEGIATE COLLECTION❤️

We have a new COLLEGIATE Collection in store to support our teams as a Proud Partner of Nebraska Athletics! Come see for yourself and grab that perfect piece for GAME DAY!

https://www.riddlesjewelry.com

10/10/2026

Great day to be a Husker!! GO BIG RED!! Riddle's Jewelry ❤️🏈💍

Great day supporting Nebraska Huskers baseball at the golf scramble!! Riddle's Jewelry regional manager Landon Larsen wo...
10/09/2026

Great day supporting Nebraska Huskers baseball at the golf scramble!! Riddle's Jewelry regional manager Landon Larsen won closest to the pin and walked away with some great prizes!!

10/05/2026

💎NEW LOCATION💎

We have a new location opening in the Lincoln area soon! Drop in the comments where it is, get it right and you will be entered to win a $100 Gift Card!

We have some exciting news! Come see us this Saturday at the Huskers Football Tailgate at Memorial Stadium and enter for...
09/28/2026

We have some exciting news! Come see us this Saturday at the Huskers Football Tailgate at Memorial Stadium and enter for a chance to win something special. 💎

💎Come see us for our Re-style and Gemsone event OCTOBER 27th💎We will have two DESIGNERS to help us create pieces you hav...
09/19/2026

💎Come see us for our Re-style and Gemsone event OCTOBER 27th💎

We will have two DESIGNERS to help us create pieces you haven’t seen in stores before!

EFFY and VALINA
• One of a kind gemstone jewelry
• Bring your loose stones to set
• Let us help you make changes to existing pieces
• Empty mountings for endless BRIDAL Designs
• Make an appointment to reserve your spot

09/19/2026

❤️🏈FOOTBALL SATURDAY🏈❤️
Go Big Red
We all pick Nebraska to win!! We are positively EXCITED to be Proud Partners of Nebraska Athletics ❤️

Let us know your score predictions in the comments! Stop in the store to check out our new collection!
•Ladies Necklaces
•Gentleman’s Necklaces
•Earrings
•Much more is on the way!!


Address

6100 O Street, Gateway Mall
Lincoln, NE
68505

Opening Hours

Monday 11am - 8pm
Tuesday 11am - 8pm
Wednesday 11am - 8pm
Thursday 11am - 8pm
Friday 11am - 8pm
Saturday 11am - 8pm
Sunday 12pm - 6pm

Telephone

+14022615456

Website

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