Shelly's Jewels

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Shelly's Jewels Shelly's specializes in sales and special orders of Fine Diamond, Gold, Platinum and Silver Jewelry.

We also pay top dollar for any unwanted Gold, Platinum, Silver or other jewelry. Shelly's Jewels, opened in the West End, of Long Branch, NJ after the owner Rashelle Ryant, better known as "Shelly" decided she no longer wanted to commute from Paramus, NJ where she had her jewelry business since the 90s. All-in-All Shelly has been in the jewelry business for over 40 years, designing, repairing, and appraising, jewelry of all kinds, and even specializing in redesigning all old gold silver platinum and diamond jewelry as well as restringing pearls and beaded jewelry.

10/23/2026

bring your unwanted gold to shelly’s jewels 💸✨

fall wedding season calls for statement earrings 🤎🍂
10/22/2026

fall wedding season calls for statement earrings 🤎🍂

my kind of four-leaf clover 🍀🤎
10/22/2026

my kind of four-leaf clover 🍀🤎

struck by tiffany & co. ⚡️a little edge, a lot of gold
10/21/2026

struck by tiffany & co. ⚡️

a little edge, a lot of gold

up next… scorpio season ♏️🤎your season, your statement piece.
10/21/2026

up next… scorpio season ♏️🤎

your season, your statement piece.

Gianna’s Fall Pick 🍂🍒✨
10/20/2026

Gianna’s Fall Pick 🍂🍒✨

faith with an edge 🖤 Jewelry
10/20/2026

faith with an edge 🖤
Jewelry

10/19/2026

it’s giving Dancing With The Stars mirrorball trophy winner 🪩✨💃

a little love, a lot of diamonds 🤍✨ heart tennis bracelets have our hearts.
10/18/2026

a little love, a lot of diamonds 🤍✨ heart tennis bracelets have our hearts.

something for him 🤍💍shop men’s bands at shelly’s jewels.
10/17/2026

something for him 🤍💍

shop men’s bands at shelly’s jewels.

Address

605 2nd Avenue
Long Branch, NJ
07740

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 5pm

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