Owner and designer of a flourishing fine jewellery brand at a young age, Payal Shah is a unique creative talent beyond her years. With a fresh perspective on jewellery design and an unrelenting dedication to her craft, it is no surprise that Shah has already found success among industry influencers and discerning jewellery lovers worldwide. Shah’s passion for the fine jewellery industry was ignite
d as a young apprentice under her mother and father who worked in the luxury market as diamond consultants. From Singapore to Hong Kong, Shah would attend desk-side meetings, watching intently as her parents navigated the world of fine jewellery, all the while learning about the industry. She remembers being inspired by the thrill of a sale, but was even more enamored by the creative process. As an adult, what began for Shah as a part-time exploration of jewellery manufacturing turned into a career decision to leave her position as a furniture designer for international luxury hotels to launch her own collection. Combining her knowledge of architectural design with the teachings she acquired under her entrepreneur parents, Shah launched L' Dezen Jewellery in 2011. The beauty of Shah’s sophisticated designs also lies in the exemplary craftsmanship of each piece, “It’s interesting to experience how a designer can change and influence the perception of a product by a consumer, how a design can add value to a material,” enthuses Shah. Each piece being unique, it takes a great deal of time, patience and attention to detail to create each jewel. Shah thinks of her jewellery as special occasion pieces which creatively blend luxurious materials with accessible designs. They empower the wearer with their striking beauty, which is always personal and unique. The creative mystique of Shah’s designs appeal to the independent modern woman who knows how to make a statement and is confident in her style. Bold in their color, scale and lavish use of materials, L’ Dezen’s rings, earrings and bracelets are surprisingly lightweight. Rejecting the heavy use of gold so ubiquitous in Indian jewellery, Shah showcases the organic beauty of sliced diamonds with minimal precious metal. The arresting designs of the L’ Dezen Jewellery collection and Shah’s prodigious creative talent have won the brand great recognition from industry peers, with Shah crowned Ms. Hong Kong Jewellery in 2011 and Jewellery Net Asia’s “Young Leader of the Year” in 2012.