Rolex Boutique Luxury Swiss

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Rolex Boutique Luxury Swiss Rolex Boutique Luxury Swiss, located in the Miami Design District, is proud to be part of the worldwide network of Official Rolex Jewelers

10/03/2026

This is 's signature day-disc display, exclusive to the Day-Date. Unveiled in 1956, it has been available in 26 languages since 1973. Within its curvature, the new day appears at midnight, in perfect synchronicity with the date disc. The brand chose to ensure all seven days appear in full. Unabbreviated. It might seem a small detail, but it reflects their unrelenting will to do things completely, never cutting corners. After all, great accomplishments and grand designs are always written in full.

The new  Oyster Perpetual 34 in 18ct Everose gold showcases a dial in a new shade – blue stone – with three hour markers...
09/15/2026

The new Oyster Perpetual 34 in 18ct Everose gold showcases a dial in a new shade – blue stone – with three hour markers in dumortierite, cut to highlight its colour variations.

09/13/2026

Harmonious variations. Dials that are ombré, coloured blue-green, or in pearlized white mother-of-pearl. Faceted, deconstructed Roman numerals and faceted hour markers. A bezel set with trapeze-cut diamonds. These versions of the Oyster Perpetual Day-Date express ’s enduring desire for rare and wide-ranging expertise to be found in even the smallest details. Colours, materials, motifs, hour markers – each element contributes to the harmony of their combinations.

09/11/2026

Crafted to inspire. Designed to welcome.
Distinctive European stone, cascading hand-cut Venetian crystal, and Swiss-crafted American walnut come together to create an atmosphere of warmth and understated elegance.

Every detail has been thoughtfully considered to elevate the client experience at the Rolex Boutique Luxury Swiss – Miami Design District.

09/07/2026

This is Oystersteel, a high-performance steel of grade 904L produced for . A stainless alloy which, once polished, will retain its brilliance and beauty in all circumstances. Rich in chromium and molybdenum and extremely resistant to impact and corrosion, the brand inspects Oystersteel on a microscopic scale – from the shaping throughout the priming processes – to control and refine its microstructure prior to machining and final polishing. But its greatest test is not in inspecting or polishing: the true challenge is found out in the world, in everyday life as much as nature’s most extreme conditions.

08/30/2026

A watch’s autonomy. Not just a promise, a pact that works both ways. 's quest to control the energy of the movement’s cogs guarantees their watches optimal power reserves of up to 72 hours. Since the introduction of the first Perpetual rotor in 1931, this autonomy has taken on a human dimension. Understanding every wearer has their own constantly changing energy, Rolex has been able to capture and dispense it within their calibres. Whether yours or its own, movement will always beget movement.

Novel and charming, the new  Oyster Perpetual 28 celebrates the rich history of the Oyster in 18ct yellow gold – a first...
08/28/2026

Novel and charming, the new Oyster Perpetual 28 celebrates the rich history of the Oyster in 18ct yellow gold – a first for this model – with a green stone lacquer dial and hour markers in natural stone.

08/26/2026

The Day-Date. It says achievement. Its ice-blue dial says platinum. This exclusive colour is the unmistakable sign that a Rolex is crafted from the noblest of precious metals. Distinctive fluted bezel. Day of the week displayed in full, available in 26 languages. President bracelet with ceramic inserts for increased resistance and comfort. 40mm, calibre 3255.

08/20/2026

Simplicity in complexity. The Sky-Dweller’s annual Saros calendar (date and month) and dual time zone are easy to read. Each dial element is ingeniously designed for travellers to take in all the information needed at a glance. A unique visual hallmark that ensures perfect legibility.

08/18/2026

The Oyster case, the world’s first waterproof wristwatch case, houses an intricate world of cogs and minutely crafted parts, and is incomparably resistant to all sorts of external aggressions. With the original 1926 patented design consisting of a bezel, case back and winding crown screwed down against the middle case, it profoundly changed the course of watchmaking history and set new standards of waterproofness for all wristwatches. It remains an emblem of Rolex's constant quest for reliability.

Address

182NE 39th Street
Miami, FL
33137

Opening Hours

Monday 11am - 8pm
Tuesday 11am - 8pm
Wednesday 11am - 8pm
Thursday 11am - 8pm
Friday 11am - 8pm
Saturday 11am - 8pm
Sunday 12pm - 6pm

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