08/14/2026
For six years, NOWATCH has been the wearable that doesn't fight for your attention. Today, we're becoming POLSEN Health.
Back in 2020, we never set out to build a smartwatch, we built the first Awareable. That was step one. Our plan looked beyond just one device, we always wanted to build a company that puts humans first. With our new name comes a shift in focus: from something you wear to the people who wear it.
An ode to our Amsterdam roots, in Dutch, POLSEN has two meanings:
1- Wrists
2 - To check in with someone
Checking in has always been at the core of what we do, and will become even more prominent in the future. Our sensors catch a stress response before you'd even feel it. Always keeping watch over you, but only speaking up if there's something worth looking at, not just for the sake of pulling you back into an app.
The truth is that most of this industry profits by keeping you hooked on a subscription while it learns everything about you. At POLSEN, we do neither. Like it always has, your data stays yours: never ever sold. Our take on privacy isn’t a policy, it’s just what we think is right.
None of this was ever really about selling more technology. It's about building the kind of company we always thought this industry should have had.
We’re the same team we've always been, sharing the same mission we started in 2020. We now just have a name that finally says what we're actually building.
Welcome to POLSEN Health, it’s great to have you here.