S & S Diamonds & Fine Jewelry

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S & S Diamonds & Fine Jewelry S & S Diamonds located in New Martinsville, WV gives you the customer service you deserve! At S & S we have Diamonds, engagement rings, bridal sets and jewelry.

Since 1981, we’ve been WV’s hometown jeweler. 💎
Hand-selected diamonds from Antwerp
Custom Design • Engagement • Herilooms
We’re worth the drive 📍 New Martinsville, WV
Shop online at sandsdiamonds.com Steve Hunt founded this business in 1981 on the principle of The Golden Rule. Steve was taking a leap of faith with only $60.00 left to his name when he opened the doors and what a fantastic journey it has been for his family. Now it is 2017, 36 years later and he is passing the business on the the 2nd generation Jae C. After a bout with cancer, Steve is working 3 days a week in the store and enjoying his life with his wife Sandy (the 2nd S). Gemstone jewelry, Sterling silver, Tracy Arrington Designs, Angelica Bracelets and Qalo Silicon Bands. We special order gift item, family jewelry and all sorts of fashion & gold jewelry. If one of a kind is what you are looking for we have the ability to customize or have jewelry created just for you! We have a repair shop in house. We service what we sell and we service what they sell. Our motto: What ever your jewelry needs ask us! We have a knowledgeable and friendly sales staff to help fulfill your wants and needs. Whether you are purchasing your first diamond or your thirtieth we fill find the perfect gem for you!

10/09/2026

We’re back with part 2 of gold and diamonds - new arrivals ✨✨

10/09/2026

New Arrivals Part 2 🤩🤩🤩 Diamonds & Gold Jewelry

10/09/2026

Good morning everyone! There are only a few days left to vote for us in the Best of WV online competition. Please click the link in the comments to vote. 🗳️ I appreciate you all so much and am so grateful to get to travel to Belgium to bring you all the best. I’ll be home soon- be sure to stop in and see us 🤍🤍

10/08/2026

More new arrivals? YES PLEASE! Gold & Diamonds ✨

10/07/2026

NEW ARRIVALS: Dee Berkley, T. Jazelle- all the beaded jewelry you could ever want 🤩🤩

🇧🇪✨ A little Antwerp check-in from me!I’ve been spending my days doing one of my favorite things… SHOPPING! 💎Today was e...
10/06/2026

🇧🇪✨ A little Antwerp check-in from me!

I’ve been spending my days doing one of my favorite things… SHOPPING! 💎

Today was especially fun because I was actually on the hunt for a very specific diamond for one of our S&S customers. I’ve been comparing shapes, sizes, colors and clarity, looking for the one that checks all the boxes and makes the most sense for their budget.

And yes… I may have found a few favorites of my own along the way. 😉💎

A few things I’ve learned (and remembered!) while being here: there are A LOT of diamonds in Antwerp, and finding the right one isn’t always about finding the biggest or the flashiest. It’s about finding the right diamond for YOU.

And there is STILL time to claim your own Antwerp Diamond!

You give me your wish list and your budget, and I’ll do the shopping for you. I can send you photos and videos, show you your options, compare diamonds side-by-side and help you decide which one gives you the most for your money.

You don’t have to know all the diamond lingo. You don’t have to know exactly what you want. That’s what I’m here for. ❤️

So if you’ve ever thought, “I wish I could go diamond shopping in Antwerp…” Consider this your invitation. 😉

Send me a message or reach out to S&S Diamonds and let me know what you’re looking for. I’m still shopping! 💎🇧🇪

Now, back to the diamonds… and maybe another one of these meals. 😋

Holy moly… somebody needs to come see this ring in person. 😍💙I tried my best to get a good picture and it STILL doesn’t ...
10/05/2026

Holy moly… somebody needs to come see this ring in person. 😍💙

I tried my best to get a good picture and it STILL doesn’t do her justice. 😂

This new arrival is 14k white gold with a stunning oval blue topaz and diamond accents that add just the right amount of sparkle. That BLUE 🤩🤩🤩

This one has already made it onto Asia’s list of favorite pieces in the store, and I can absolutely see why. 💎

Come try it on. Then we can all stand around and admire your hand together. 😂

Some people remember the date. We can help you remember the moon, too. 🌙❤️We just restocked our Moonglow Jewelry, and th...
10/04/2026

Some people remember the date. We can help you remember the moon, too. 🌙❤️

We just restocked our Moonglow Jewelry, and these pieces are already finding their people!

Each one lets you wear the exact moon phase from a special day - your birthday, your child’s birthday, your anniversary, that first date… whatever date means something to YOU.

We have a book in the store with moon phases dating back to 1920 and going forward through 2030, and looking up your dates has become one of our favorite parts. We’ve had customers discover their birthdays fell on lunar eclipses and anniversaries landed on solar eclipses! How fun is that?!

And the little detail that makes these even sweeter? The pendants charge in sunlight and give off a “moon glow” in the dark. ✨

Come in with a date in mind. We want to see which moon you get and hear the story behind it. ❤️

I love the look of stacked bracelets. I do not love untangling myself from them afterward. 😂This new sterling silver bra...
10/03/2026

I love the look of stacked bracelets. I do not love untangling myself from them afterward. 😂

This new sterling silver bracelet understood the assignment: three different chain styles, ONE clasp. 🤍

You get that layered look without picking out three bracelets, fastening three clasps, or trying to figure out which chain belongs to which bracelet when you take them off.

Just put it on and look like you really have your life together. We love jewelry that does some of the work for us. 😉

We’re worth the drive… and you’re worth the flight! ✈️💎🇧🇪We’re headed to Antwerp, Belgium to hand-select diamonds for YO...
10/02/2026

We’re worth the drive… and you’re worth the flight! ✈️💎🇧🇪

We’re headed to Antwerp, Belgium to hand-select diamonds for YOU! While we’re away, S&S will have temporary hours:

🕘 Tuesday–Friday: 9am–2pm
🔒 Saturday–Monday: CLOSED

We’ll return to normal business hours on **October 14th!** Please plan your visits accordingly, and thank you for giving us the opportunity to go a few thousand extra miles for you. ❤️

And if you’ve been thinking about a new diamond… it’s not too late to get your request in! An engagement, an anniversary, an upgrade, or a “I’ve waited long enough” diamond ... we’d love to know what you’re dreaming of so we can keep an eye out in Antwerp. Send us a message or stop in! 💎

We’re also still in the running for **Best Independent Jewelry Store in the Best of West Virginia competition!** Now, I might be a *little* biased 😂 but personally traveling to Belgium to pick out our customers’ diamonds feels like a pretty good reason to vote for us.

Who else gets to say, “My jewelry store went to Antwerp for me”? 😉

Keep those daily votes coming through October 12th. Thank you for supporting our little family business and the big adventures we get to take for you! ❤️

If you have any questions, feel free to text or call the store at (304)455-6390.
You can vote for Best of WV here: https://wvliving.com/best-of-west-virginia-2026/ #/gallery/550990818/?fbclid=IwY2xjawUskalleHRuA2FlbQIxMQBwZG9mAXNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR5hwZdDbXHoDw_h4cRMKHKqNH-IgXR9QnglnLsrmumPaCQu34r9UOR8kdxmOg_aem_WUNXPBlbYJQCL-0z7IFBbg

Address

315 N State Route 2
New Martinsville, WV
26155

Opening Hours

Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 3pm

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