VIEREN

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VIEREN VIEREN is a Swiss Made watch brand handcrafting automatic rectangular timepieces in La Chaux-de-Fonds.

Rooted in Swiss horological heritage and shaped by modernist design, each limited edition fuses architectural form with mechanical precision.

Gold Croc, as seen in Haute Time.From the first leather dial to our latest gold editions, the Croc collection continues ...
10/19/2026

Gold Croc, as seen in Haute Time.

From the first leather dial to our latest gold editions, the Croc collection continues to define a signature of VIEREN.

Read the full feature by Adrienne Faurote.

A material study in gold.
10/17/2026

A material study in gold.

10/16/2026

Engineered with Swiss precision. Powered by the ETA 2671 automatic movement.

10/15/2026

“We wanted to take leather beyond the strap and make it part of the architecture of the watch.”

— Jess Chow, VIEREN Founder & CEO

Two expressions. One design language.Gold Black Croc and Gold White Croc.Limited to five pieces each.
10/14/2026

Two expressions. One design language.

Gold Black Croc and Gold White Croc.

Limited to five pieces each.

10/13/2026

AN ICON, EVOLVED.
Introducing Gold Croc.

Discover the collection at vieren.co.

10/12/2026
10/11/2026

A symbol of fortune.

10/10/2026

A new dimension in texture.

10/09/2026

From parts to presentation. Precision in every detail.

Address

New York, NY

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