Swatch

06/15/2026

Pop Art challenged convention through striking color, unexpected perspectives, and fearless self-expression.
The Bioceramic Royal Pop Collection channels that same creative spirit, bringing together vibrant design, playful styling possibilities, and a disruptive approach to Swiss watchmaking.


https://swat.ch/42w274j

06/14/2026

Living strictly on island time 🌴

06/12/2026

The eight watches from the AP x Swatch collaboration are powered by a brand-new version of our SISTEM51 movement. This version has been re‑engineered as a hand-wound caliber without a central screw, offering wearers a distinctly tactile experience that connects them to the rich heritage of watchmaking.


https://swat.ch/42w274j

06/09/2026

We heard it’s jelly season... 🪼

06/08/2026

But we’re more excited to see you wear your SCUBAQUA! 🤭

06/07/2026

Did you hear? Turquoise is the color of the season.

06/05/2026

Which SCUBAQUA did you land on? 👀

06/04/2026

Thanks to their unique modular design inspired by the Swatch POP watches from the 1980s and a high quality calfskin lanyard, the watches in the Bioceramic Royal Pop Collection can be worn, and shown off, in all kinds of creative ways.

06/04/2026

We heard its Jelly season... 🪼

06/02/2026

Classic navy meets next-level materials and dive-ready design.

04/30/2016

The eye-catching POP watches have pop-out heads with a mind of their own! Are you ready to POP? Check them at swat.ch/POP_US & in stores

04/29/2016

Creativity has always been at the heart of . POP is creativity taken to the next level. Check it out online at swat.ch/POP_US & in stores

01/27/2016

A person born in the year of the Monkey is said to be smart, witty, resourceful, creative, talented and a fast learner. Our red monkey is certain to bring all monkeys good luck in the year ahead! Have a closer look at the LUCKY MONKEY watch: swat.ch/LuckyMonkeyFB_US

01/15/2016

With our 2016 Spring/Summer Collection you'll always want more! Have a look at it here: swat.ch/EsWarEinmalFB_US

Summer is full of moments that cry out for more – more hours of sunshine, more time to dream. The Swatch Spring-Summer Collection 2016 is on exactly the righ...

01/07/2016

New year, new-looking ! Did you know that Dr. Swatch offers you a new battery & glass polish in any Swatch store -- for free?!

12/03/2015

It's the most wonderful time of the year! Shop gifts for everyone on your list. Shop Online: swat.ch/HappyHolidays_US Shop in Stores: swat.ch/USstores

12/01/2015

Join us and play the new Game "Snowman in Vegas": Help our Snowman stay cool and get back to the North Pole. xmas.swatch.com/

10/31/2015

Are you in the mood for … Zombies? It's that time again — Happy from !

03/03/2015

Irony Xlite (30 sec version)

01/29/2015

Valentine’s Day is for everyone! Our film invites you to tell us what love means to you with and to enter to win a €2000 travel voucher. ...