10/16/2026
Some colors do more than brighten an outfit. They remind us of the people we love, the experiences we carry, and the importance of showing up for one another.
This Pink October, I’m embracing pink as a thoughtful expression of connection and support for people affected by breast cancer. To everyone navigating treatment, supporting someone they love, remembering someone special, or finding their way forward, there is a place for your story.
Wearing pink this month can start a conversation, bring awareness to breast cancer, and show support for those affected. A pink ribbon, a favorite blouse, or a meaningful piece of jewelry can open the door to sharing a story, checking in on someone, or simply letting them know they are not alone.
A touch of pink can be a quiet way to say,
“I’m thinking of you.”
The meaning comes from the person wearing it and the conversation it opens.
Awareness is also about making room for compassion. Checking in, listening without rushing, and offering practical help can mean far more than finding the perfect words.
Our annual campaign for Breast Cancer Awareness is live and ongoing all October.
Shop our Playful Pink Collection and help spread the awareness.
We will also donate part of the proceeds of any Playful Pink Sale this October to Move Over Breast Cancer.
