Ariana Boussard-Reifel Jewelry

Home
United States
New York, NY
Ariana Boussard-Reifel Jewelry

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Ariana Boussard-Reifel Jewelry, Jewelry/Watches, New York, NY.

05/31/2026

Final hours to shop like it’s 2016 my friends! Help us celebrate a decade with prices rolled back to our launch! That’s $1000s off on big silver pieces. I could do none of it without you! So let me shape my gratitude ❤️

05/30/2026

Fashion has always been a part of our DNA. Here are a few top moments (swipe to the end to see the best backstage manicure 💅)
My first pinch-me moment was a feature in Vogue by - seeing my name in print at the highest echelon felt like making it (8 years later I still feel like I’m ’trying to make it’).

We were featured more recently as on of 50 designers changing fashion in America. I’m so proud to keep pushing boundaries of what jewelry and ethical businesses can look like!

Working with iconic New York designers and to create bold jewelry for the runway pushed me creatively and make the little fashion-obsessed girl in my screw with joy (and then cringe when one of my hoops flew off the model mid-walk)!

Celebrate 10 years either us but shopping our core collection at 2016 prices (that’s up to 60% off)!

05/29/2026

Decade Sale is on! Let’s talk stacks! To celebrate our 10 year anniversary we’ve knocked back the prices of our earliest pieces to their original launch price.

That means that we are erasing a decade of a Trump and a decade of inflated metal prices (it feels so good)!

I know many of you are brand loyalist who already have our court as being a cuff, our Leonia cuff, and a pair of Kiki hoops, but with price is this good you can always add more!

Our cuff bracelets are infinitely layerable and stackable. The Leonia and the Despina are foundation, but multiply them for a kind of perfection. Pop into Stories for stacking formulas! formulas 👉🏼

05/27/2026

Flashing back: The pandemic changed a lot for us- I left our beautiful New York Studio and drove home to Montana. Three months pregnant, I thought it was a short term safety precaution.

It turned out to have moved our company permanently remote. We now split our operations between Montana and New York City. Arielle and I each make elements of the jewelry- so we’re constantly flying back-and-forth for shipping back-and-forth to deliver beautiful jewelry too our international stores like , .shop .shop and

I hired a new employee who’s paid primarily in storytime and chocolate!

We are celebrating our 10 year anniversary with flashbacks and customer appreciation.

Tomorrow we are rolling back prices to 2016 on all of our favorite pieces. Load up your cart!!

05/26/2026

SALE ALERT! As we celebrate our 10 anniversary- the most important thing to the joy and success of this endeavor is YOU!
Our customers have become friends and family & it has been the honor of my life to adorn you!

We are having a once in a decade customer appreciation sale this week, where we celebrate 10 years by knocking our prices back to 2016! Thursday- Sunday let’s shop like it’s 2016!

05/23/2026

Flashback: jewelers, this one is for you!

2018 was when we stared to scale - and I had to make a scary financial decision.

I can’t emphasize enough the fact that I really did not know how to make jewelry. But we have to figure it out fast, swipe the slides to see the three tools that changed the game for us. AMA- Drop production questions in the comments!

We landed our first major account with Net-a-Porter and they were placing seasonal $100,000 orders! We still had no Studio and Arielle and I were actually scrubbing every piece of jewelry on the floor of my apartment bathroom with a toothbrush.

I decided to preserve my brand and pricing by not letting our retailers marked down - which meant if it didn’t sell, I had to buy a back.
At one point in time I had to buy 100 pair of Riobamba earrings back. I think it took me four years to sell them all! Even though it was very scary to write a big check to NAP I still feel like it was the right decision to preserve brand image in the early years.

05/21/2026

2017 was a BIG year. Swipe to the end for my best ever business decision.

I was still a 1-woman show, working out of a half of a rental jewelry bench in Brooklyn (my rent was $132.50). I was winging it, still selling under my vintage .co.
My friend showed me the ropes and held my hand.

On a cold January took a chance on me and we opened a shop together on the lower east side (I’m forever thankful to be inspired by these masters)!

By February Beyoncé performed in the Grammys in my now iconic Despina cuff. Placements followed quickly on Selena Gomez Solange, Zoe Kravitz and the Lena Dunham’s’ Girls. We had 3 more magazine covers.

It was a year of protest- cementing my sense of political purpose in the brand, and we developed our painterly aesthetic with the help of some amazing talent. ABR, as a brand was starting to emerge.

But my very best business decision to date was hiring .routhier. She has been my work wife and stabilizer for nearly a decade and there’s no chance we’d be where we are without her steady hands (which have been ground to the bone in our polishing wheels).

05/20/2026

Flashback: The year was 2016, I was a full time sculptor and part time vintage fashion hawker.
I enrolled in a wax carving class at the and started to play.
I wanted to make jewelry that embodied the bold expansiveness I found in ethic jewelry from around the world. Unnamed, with no plan, I had a point of view a few chunks of silver that I was calling a collection, and I showed anyone who would look.

Six months later my Despina cuff was on the clover of Allure on Jessica Alba, and that’s when things got interesting.

Stay tuned as we celebrate our 10 year anniversary all month with flashbacks and ridiculous customer appreciation!

05/18/2026

Studio view 😳

05/17/2026

Today marks 5 years of my father passing into the stars.
This man! He had a smile that was infectious- and a kind, steady heart that matched it.
His unparalleled craftsmanship, his love of collecting his sense of justice and his keen eye were the greatest gifts to me.
His patient, light filled life has been an inspiration and model that I have yet to achieve (but I try).
Today, and every day, I miss you, Dad!

Address

New York, NY

Website

http://www.arianaboussardreifel.com/

Alerts

Be the first to know and let us send you an email when Ariana Boussard-Reifel Jewelry posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your business to be the top-listed Jewelery/watch Store in New York?