David Alan

David Alan Custom, Not Customary Fine Jewelry. David Alan jewelry is meant to be worn, treasured, and passed down for generations to come. Capture Your Emotion.

David Alan Jewelry is the premier custom fine jewelry atelier in New York City creating one-of-a-kind jewels for private clients by appointment. David Alan is the premier fine jewelry atelier in the heart of New York City creating Custom, Not Customary Fine Jewelry one-of-a-kind jewels for clients by appointment. David has spent over 20 years collaborating with clients to translate raw emotion, lo

ve, relationships and life stories into pristinely crafted heirloom fine jewelry. Customize Your Jewelry. With an unmatched reputation, David Alan is known to many clients as the jewelry whisperer. He listens, guides, educates, and encourages collaboration when it comes to designing your dream jewelry. The experience and the masterfully crafted jewelry will exceed your expectations. It's Magic, Really. People have been connected through jewelry for thousands of generations. Today, your jewelry tells your life story, your love story and your style story. For over 20 years, master jeweler and diamantaire David Alan has become the family jeweler for thousands of clients by painstakingly taking precious metals, gemstones and diamonds and telling their stories through his jewelry designs. Make Your Forever Jewelry Today

Have you ever wondered what it’s like to go behind the scenes with a master jeweler, peek into a jewelry safe filled with treasures, and learn the secrets of the world’s oldest trade? Now is your chance to be part of the process and make your forever jewelry with David Alan! No detail is too small, no idea too outlandish; David, the “jewelry whisperer,” will listen, learn, and work with you to manifest your dream design. Receive an unmatched education about diamonds, gemstones, and design without pretense or pressure. Collaborate with us in our chic, urban, art-filled atelier and bring your dream jewelry to life!

A New York Times moment.Feeling deeply grateful to  — a true force in our industry whose curiosity, rigor, and love of j...
12/11/2025

A New York Times moment.

Feeling deeply grateful to — a true force in our industry whose curiosity, rigor, and love of jewels have shaped so many important stories. But most of all, we’re grateful for her friendship over twenty-five years.

This feature carries a special meaning for us. Long before he became a master jeweler, a young David would race to the front door on Sunday mornings to study Al Hirschfeld’s illustrations — searching for the hidden “NINA,” (his daughter’s name) tucked inside each drawing. That ritual sparked his lifelong fascination with special secrets, structures, and the quiet magic inside objects. (It also led to taking apart a television… which nearly took him apart, too.)

Today, David channels that same childhood wonder into every masterpiece — hiding a single pink diamond in every jewel, weaving cerebral, intimate details only a few will ever notice.

As we close out 2025 and continue shaping the next chapter of DAVIDALAN — a vision we hope will stand among the next great American high jewelry brands — being included in this story, and seeing our Milky Sapphire Necklace in its pages, is a moment we’ll treasure.

How did your year stack up?Thank you to our clients, near, far and future. We are so grateful to be tasked with making C...
12/23/2024

How did your year stack up?
Thank you to our clients, near, far and future. We are so grateful to be tasked with making Custom, Not Customary Couture fine jewelry for our beloved clients who trust in our collaborative process and allow us to make their dream creations come true
Ours was a beautiful messy masterpiece of a year! Mayhem, mad science, mood rings, money (spent on the new atelier), many macchiatos, and mucho merci to our beloved clients ensued.

2024 was a diamond dream. Some highlights include:
💎New atelier (Official Opening in 2025!)
💎New staff
💎New diamond and gemstone partners
💎New clients (thank you!)
💎New design projects (think bejeweled lighting and art curation, oh my!)
💎NEW YORK TIMES. Period.

On this Monday before the holidays commence, without sounding cliche we wanted to say: THANK YOU

Thank you to our clients, near, far, and future. We are so grateful to be tasked with making Custom, Not Customary Couture fine jewelry for our beloved clients who trust in our collaborative process and allow us to make their dream creations come truerue

Thank you to our new diamond and gemstone partners, who have gone to the ends of the Earth to fulfill our crazy stone calls.

STAFF! Did we mention our team is a group of the smartest most powerful women, (besides David)?

Audacity, Authenticity, and Addictiveness feel really good right now…
We can’t wait to see you in 2025.

It’s not a gift guide. It’s gift guidance. ꔫ At David Alan, we collaborate with you one-on-one to transform your vision ...
11/21/2024

It’s not a gift guide. It’s gift guidance. ꔫ 

At David Alan, we collaborate with you one-on-one to transform your vision into a timeless creation. From your first consultation to the final reveal, our custom, not customary journey ensures every detail is unforgettable.

Book your 15-minute consultation today. 💎

Paper Anniversary but make it jewelry.CONGRATULATIONS MEGAN AND EVAN.  and  CUSTOM, NOT CUSTOMARY LOVE.Getting engaged t...
11/08/2024

Paper Anniversary but make it jewelry.

CONGRATULATIONS MEGAN AND EVAN. and
CUSTOM, NOT CUSTOMARY LOVE.

Getting engaged this holiday season? Bring David Alan along for the ”ride.”

POV: When you are a master jeweler, and you try to make “casual” custom fine jewelry. Custom, Not Casual Consultations N...
10/30/2024

POV: When you are a master jeweler, and you try to make “casual” custom fine jewelry. Custom, Not Casual Consultations Now Available for Holiday 2024. Book your 15-minute holiday appointment. Link in Bio.

Come for the Jewelry. Stay for the Education. In addition to masterfully made fine jewelry, we pride ourselves on tactical education to help clients become better shoppers, connoisseurs, and collectors. What is the DA Difference?

- Curating the finest gems (like this black opal!) to fit your taste and budget
- Custom, Not Customary Setting to Showcase Your Gem
- Personalized Perfect Details like Claw Prongs and Secret Diamonds

The Grace Bands came to be because of gratitude and grit. People (even our setter) said that diamonds on the outside AND...
10/29/2024

The Grace Bands came to be because of gratitude and grit. People (even our setter) said that diamonds on the outside AND inside was impossible. Thankfully David insisted.

Book a 15-minute appointment at our NYC atelier to TRY ON A GRACE, OR GIVE A GRACE. Booking Link in Bio💎








Get in the Mood for a Custom, Not Customary Holiday! David Alan is now open for holiday appointments.Book your 15-minute...
10/28/2024

Get in the Mood for a Custom, Not Customary Holiday! David Alan is now open for holiday appointments.

Book your 15-minute holiday call or come through for an in-person appointment at our (almost finished) newly-renovated NYC atelier! Booking Link in Bio💎








Happy Mother’s Day to all the Mamas, Mama’s Helpers, Nannas, Grandmas, Tias, and Nannys. Sending sparkles and sunshine t...
05/13/2024

Happy Mother’s Day to all the Mamas, Mama’s Helpers, Nannas, Grandmas, Tias, and Nannys. Sending sparkles and sunshine today!

New Mommies, Not New Mommies, Tias, Nanas, Mama’s best friends: Happy Mother’s Day!~~~One of our family members, shown h...
05/06/2024

New Mommies, Not New Mommies, Tias, Nanas, Mama’s best friends: Happy Mother’s Day!
~~~
One of our family members, shown here, was gifted her mommy’s heirloom engagement ring. She removed the diamond and made her prized emerald-cut diamond engagement ring. We saved the original setting and placed a blue topaz (Something Blue) back into it. She gave it to her Mom as a gift for presiding over her wedding to her beloved. LOVE FOR YOUR MAMA MAKES YOU DO SPARKLY THINGS.
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No baby reveal? No problem.Presenting the perfect push present.Come see our ombre rings in person:ELEVENTY GREENWICH BOU...
05/03/2024

No baby reveal? No problem.
Presenting the perfect push present.
Come see our ombre rings in person:
ELEVENTY
GREENWICH BOUTIQUE
Saturday, May 4th.
11 AM-5 PM
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HEY MAY BABIES!I know you love your emeralds, but they require a little tender love and care! Here are some of our best ...
05/02/2024

HEY MAY BABIES!
I know you love your emeralds, but they require a little tender love and care! Here are some of our best tips to take care of those dreamy greens:
1. DO NOT place them in an ultrasonic cleaner. Use a soft cloth or mild soap and water to clean them.
2. Be sure to take all emerald jewelry off when swimming, working out, or cleaning, pretty please.
3. If you are considering an emerald for your engagement ring, DON’T DO IT. The Internet says you can wear them daily because of their hardness, but they are far too brittle to sustain the wear and tear of life.
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In true DAVID ALAN form, we placed emeralds carefully inside a precious wedding band so that the wearer could have and enjoy them safely inside their ring.
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She gave you life. Now give her jewelry.  ELEVENTY GREENWICH AVENUE
05/01/2024

She gave you life. Now give her jewelry.
ELEVENTY GREENWICH AVENUE

Address

2 W 45th Street
New York, NY
10036

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

(212) 382-1410

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