DAS

DAS ABOUT DAS

The celebration of jewelry as art is not ingrained in popular culture. Working with diamonds and gold is very limiting.

Galleries dedicated to the display of contemporary jewelry collections, such as the exhibits found at the Museum of Arts and Design (MAD) in New York, are a recent phenomenon. It is the only American museum with a curatorial commitment to jewelry as part of its mission to explore the blur zone between art, design and craft. A disciple of this movement who uses the medium of jewelry to express his

ideas is Sevag Dilsizian. His work will be displayed as of December 7th at Starch boutique in Saifi, Beirut. Sevag began working in the industry in the early 90’s as a manufacturer’s apprentice. In both Beirut and Los Angeles he perfected his craft, but grew tired of the confines of a rigid system.

“I didn’t enjoy working in a jewelry shop, within glass display cases and lavish items hidden away,” he said. “My aim was to break away from traditional jewelry, to create a bridge between the design and jewelry world. It’s a closed society - one that does not take many risks.”

After more than 20 years of experience in the field, Sevag was motivated to create his own line so that he could address formal and conceptual challenges beyond the commercial framework of his profession. Over the course of one year, Sevag created his collection “Story Metal (CU)” under the brand name “DAS”.

“My inspiration was my inner struggle. I am trying to create an idea or a thought through each ring therefore understanding the idea is more important than the piece itself,” he said. Focused mainly on designing rings since according to Sevag, people tend to express themselves with their rings more than any other jewelry item, his intention was to move away from the idea of jewelry solely as luxury and value each ring as expressive artwork. Through the unique use of copper to characterize reality and make it more accessible, he aimed at new perspectives of expression through his work.

“Designing, on a tiny square centimeter is quite difficult,” he said. “You have to give a small object both conceptual and creative meaning as well as content. Through size, shape and color, I am refining a metal, working with a raw material to create something with a purpose. It may look rough and irregular but every detail and every angle comes together to form a complete idea, like a machine.”

Sevag’s elaborate, handmade series of rings has earned him the post of jewelry designer for Starch Foundation’s 2012|2013 season. Sevag continues to expand his collection, assigning dynamic personalities to each original creation.

The brooch I have been working on for a while , almost done. Bow and arrows pin , in yellow gold 18k set with diamonds ...
06/14/2024

The brooch I have been working on for a while , almost done. Bow and arrows pin , in yellow gold 18k set with diamonds round and tapered baguettes and a sapphire.

The Split Sterling Silver 925.
02/09/2024

The Split Sterling Silver 925.

Sterling Silver 925 Dog Tag.
10/04/2023

Sterling Silver 925 Dog Tag.

I designed this ring to the creativity level you can reach in jewelry designing. It also shows the exciting paths that y...
07/28/2023

I designed this ring to the creativity level you can reach in jewelry designing. It also shows the exciting paths that you can take.

The new #925
12/03/2021

The new #925

Cuff 2 layers bracelet with a Tahitian pearl. Matte finished oxidized the inside layer. #725
10/24/2021

Cuff 2 layers bracelet with a Tahitian pearl. Matte finished oxidized the inside layer. #725

Discipline. Rushing things in life will only lead us to dead ends, but with discipline the sky is the limit. ...
09/15/2021

Discipline. Rushing things in life will only lead us to dead ends, but with discipline the sky is the limit. #925

Incomplete. With strong will, even the incomplete will be completed.
09/11/2021

Incomplete. With strong will, even the incomplete will be completed.

Suspended. Moving forward in life is by taking quick and painful actions. Being suspended for a long time is like being ...
08/27/2021

Suspended. Moving forward in life is by taking quick and painful actions. Being suspended for a long time is like being on a slow death row. #925

Waves
08/26/2021

Waves

08/03/2021

09/06/2020

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