Voice of the Brand

06/17/2014

Text your friend a scent! http://www.huffingtonpost.com/2014/06/14/ophone-text-smells_n_5492996.html http://ow.ly/y7YCD

Soon you'll be able to send a friend not just a picture of a pizza, but the scent of a pizza, using your phone. Yes, really. Harvard engineering...

06/16/2014

Best hidden gems in lower Manhattan... is number one http://ow.ly/y6sJX

06/16/2014

Talk about and ...grocery stores of the future will truly http://ow.ly/y64uI

The Food Marketing Institutes predicts the store of the future.

06/16/2014

Harnessing humor for your brand... does it right http://ow.ly/y642V

Adobe hasn't run a network TV ad since it aired one for Adobe Acrobat over 10 years ago. That changes on Sunday.

06/11/2014

Starwood creates new app for Google Glass. http://www.luxurydaily.com/starwood-bets-on-google-glass-with-new-spg-app/ http://ow.ly/xThbS

Starwood Hotels and Resorts is anticipating the potential surge in consumer interest for wearables with a new Starwood Preferred Guest application...

06/04/2014

The Creativity Top 5: The Best Brand Ideas of the Week
http://adage.com/article/creativity-news/creativity-top-5-brand-ideas-week/293531/

Creativity top 5: Zoo residents explore their artistic sides, McDonald's gets some designer packaging and more.

06/02/2014

Tips on how to up your marketing game http://ow.ly/xxkck

Greg Welch of Spencer Stuart advises marketers to be good collaborators and digital disciples.

06/02/2014

The power of persuasion http://ow.ly/xxjQO

Coca-Cola's World Cup campaign includes graphics that can be easily adapted from country to country.

05/29/2014

"Beats Co-Founders Jimmy Iovine, Dr. Dre to Join Apple as Digital Music Sales Slow" http://online.wsj.com/articles/apple-to-buy-beats-1401308971 http://ow.ly/xoLhy

Apple said it is buying Beats Electronics for $3 billion to bolster a music business that has lost some of its mojo, as streaming-music services...

05/28/2014

Leaked NY Times Innovation Report reveals what’s wrong with ad agencies. http://edwardboches.com/leaked-ny-times-innovation-report-reveals-whats-wrong-with-ad-agencies http://ow.ly/xm4C6

The NY Times Innovation Report sums up why so many traditional media organizations fail when it comes to re-inventing themselves for the digital age.

05/27/2014

Women to Watch in 2014. http://adage.com/article/special-report-women-to-watch-2014/ad-age-s-women-watch-2014/293360/ http://ow.ly/ximUi

Welcome to Ad Age's 17th annual Women to Watch, highlighting 30 accomplished women who have made significant contributions to marketing.

05/22/2014

Here's What Happens When You Give an Oreo to Optimus Prime
http://adage.com/article/media/give-oreo-optimus-prime/293300/

Watch last night's brand-new TV commercials from Burger King, Oreo, Progressive, Target and Volkswagen.