Lao Feng Xiang - LFX Jewelry

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Lao Feng Xiang - LFX Jewelry Founded in 1848, Lao Feng Xiang (LFX Jewelry, 老鳳祥, 老凤祥) is China's premier brand in fine jewelry, with our first U.S. boutique at 5th Ave & 48th St, NYC.

Lao Feng Xiang, established in the Qing Dynasty in China in 1848, has built a reputation founded on history, culture, innovation and tradition. Today we have a network of over 2,700 retail stores throughout Mainland China, marketing several collections of fine jewelry and precious artifacts to the ever growing segment of Luxury Chinese consumers. As the next milestone in our global branding and business development strategy, we have opened our first corporate store in the western hemisphere, a flagship boutique on New York’s famed Fifth Avenue. Store Hours are
MON-SAT 10:00am - 7:00pm
SUN 12:00pm - 5:00pm

A little touch of gold, a little extra luck ✨💛Cute, shiny, keep the good vibes close!🍀🎀
10/02/2026

A little touch of gold, a little extra luck ✨💛Cute, shiny, keep the good vibes close!🍀🎀

2026 Limited Edition 24k Gold Bracelet.🐦‍🔥Crossing the USA, Canada, and Mexico, witnessing football’s greatest moments...
05/27/2026

2026 Limited Edition 24k Gold Bracelet.🐦‍🔥
Crossing the USA, Canada, and Mexico, witnessing football’s greatest moments.⚽️
Made for passion, igniting every heartbeat of the game.❤️‍🔥
Let every cheer shine with a golden glow. ✨

lfxfifthave🌟Gallop into good fortune🌟Happy Year of Horse🐎Celebrate with joy, strength, and prosperity!
03/04/2026

lfxfifthave🌟Gallop into good fortune🌟
Happy Year of Horse🐎
Celebrate with joy, strength, and prosperity!

The moment is perfect, Little Haitangs!This Valentine’s Day, Times Square transforms into the most romantic destination ...
02/11/2026

The moment is perfect, Little Haitangs!
This Valentine’s Day, Times Square transforms into the most romantic destination of the season—
and Ding Yuxi is waiting to meet you there.
From February 13–19, as Valentine’s Day meets the Lunar New Year,
Lao Feng Xiang proudly presents its global ambassador Ding Yuxi
making a heartfelt wish beneath the iconic Times Square crystal ball:
May our path be victorious, with no mountain or ocean too far;
May we rise with unstoppable momentum, unbound by time itself.
Join us as we charge into the Year of the Dragon—
galloping toward new heights, seizing every shining moment,
and embracing a year that rewards courage, youth, and the best within us.
Times Square awaits.
Romance awaits.
A new year of brilliance begins with you.
valentinesday

A necklace close to your heart, just like my love❤️ ❤️💐
02/11/2026

A necklace close to your heart, just like my love❤️ ❤️💐

Welcome Ding Yuxi as the Global Brand Ambassador of Lao Feng Xiang ✨Shining together ✨
01/20/2026

Welcome Ding Yuxi as the Global Brand Ambassador of Lao Feng Xiang ✨
Shining together ✨

golden horse with green nephrite
01/16/2026

golden horse with green nephrite

Jade Pendant
10/25/2024

Jade Pendant

24K Gold Bangle
10/25/2024

24K Gold Bangle

24K Gold Guanyin ornament 100grams.
10/18/2024

24K Gold Guanyin ornament 100grams.

Address

585 5th Avenue
New York, NY
10017

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 12pm - 5pm

Telephone

+12122074304

Website

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