05/29/2026
I canât tell you how many times people told me to get a âreal job.â
Literally everyone, I was in my early 20âs and friends, family, people who loved me shared this with me. Many people were scared for me.
They told me I didnât know enough, I didnât have enough business experience, and that most businesses fail in the first few years. That my dream would take everything from me and leave me high and dry.
Truthfully, some of that fear was valid. Yet I knew, a lot of it wasnât mine and my dreams kept burning within me.
It was the kind of fear we inherit, kind society repeats over and over again until it starts to sound like truth. Then, we forget the fire within and it turns to ashes.
While one part of me understood the risk, another part of me said:
Hell No. Iâm doing it anyway.
What Iâve learned is that building a business is not just business development, it is personal development.
It asks you, again and again, to show up for yourself. It demands everything you have for your vision, work, challenging what you believe is possible, even when there is no guarantee.
And the question I keep coming back to is:
Why do I do what I do? For me, the answer is love.
Itâs getting to work with incredible clients and to turn dreams into something you can hold in the worlds most precious materials.
Itâs getting to use my creativity in the highest service I can imagine: creating jewelry that honors personal style, devotion, commitment, beauty, and legacy.
As a small brand, Kris Averi has asked everything of me.
It challenges me, stretches me, and makes me face things I do not want to face. Having a business makes me take responsibility in ways that were uncomfortable and necessary.
There are days I love it deeply and there are days I donât love how hard it is.
But every time I see a client light up⌠every time someone puts on a piece we dreamed into existence together⌠every time I remember that this work becomes part of someoneâs love storyâŚ
I know why I keep going. It is that this precious business is not just about jewelry.
It is about being of service, beauty, and creating meaning in a world that says to choose the safer