G-Shock Store, Soho

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G-Shock Store, Soho Welcome to the Official G-Shock Store, NYC! Also check us out on Instagram
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The gently curved bezel and band project a soft, cohesive form — their matte finishes contrasting beautifully with the s...
10/21/2026

The gently curved bezel and band project a soft, cohesive form — their matte finishes contrasting beautifully with the sheen of the metallic watch face. This same luster is mirrored in metallic accents on the buckle and band loop for a look and feel that says luxe all the way.

⌚️: GMAS160-1B, GMAS160-2B & GMAS160-7A are now available‼️

SADOKEI, the “Sauna Watch,” is a wristwatch designed specifically for sauna enthusiasts. Inspired by Japan’s unique saun...
10/21/2026

SADOKEI, the “Sauna Watch,” is a wristwatch designed specifically for sauna enthusiasts. Inspired by Japan’s unique sauna culture, it is engineered with features that allow you to fully enjoy high-heat, high-humidity environments with confidence.

⌚️: SAN100H-1B & SAN100H-7B are now available‼️

BAIT and G-Shock collaborate again, bringing a fresh non-GMO take on the DW5600.“Yamagata’s Finest” pays homage to Casio...
10/10/2026

BAIT and G-Shock collaborate again, bringing a fresh non-GMO take on the DW5600.
“Yamagata’s Finest” pays homage to Casio’s mother factory of all G-Shocks, located in Yamagata Prefecture. The design takes on the semblance of a banana at its sweetest point of ripeness, a tongue in cheek reference to timing.
The watch comes packaged in a special can and box branded by the makeshift mascot “Shawty with Freckles”. The mascot represents an intersection between cultures that BAIT and Casio share.

⌚️: DW5600BAIT26-9 Will be available 10/14‼️

Professional gear built to challenge the limits of toughness, these MUDMASTER and FROGMAN timepieces from the MASTER OF ...
10/08/2026

Professional gear built to challenge the limits of toughness, these MUDMASTER and FROGMAN timepieces from the MASTER OF G line feature tan accents inspired by tactical equipment. Stripped of unnecessary decoration, the restrained color palette reinforces the line’s commitment to true utility.

The MUDMASTER GWGB1000 incorporates tan accents on the dial components and feature indicators, emphasizing practicality in actual field use. The multi-component exterior is finished in varying black textures and paired with a matte olive-green urethane band, expressing an intrepid yet understated sense of toughness.

⌚️: GWGB1000-1A3 is available now‼️

Glitz and glitter, yes, but done with subtle sophistication. Glossy color and metallic parts take Y2K fashions to Y3K fi...
10/08/2026

Glitz and glitter, yes, but done with subtle sophistication. Glossy color and metallic parts take Y2K fashions to Y3K finesse✨

⌚️: BA110MC-2A, BA110MC-6A & BA110MC-7A is available now‼️

Professional gear built to challenge the limits of toughness, these MUDMASTER and FROGMAN timepieces from the MASTER OF ...
10/08/2026

Professional gear built to challenge the limits of toughness, these MUDMASTER and FROGMAN timepieces from the MASTER OF G line feature tan accents inspired by tactical equipment. Stripped of unnecessary decoration, the restrained color palette reinforces the line’s commitment to true utility.

The FROGMAN GWFD1000BC uses tan accents to striking effect in an otherwise all-black design that evokes the functional beauty of professional gear. A DLC-coated bezel and black IP-treated front screws enhance the texture of the metal exterior, achieving a refined balance of quality and functionality. The watch also employs a composite band that combines metal and resin for both strength and light weight. The band is extendable in two increments, so it can even be worn over a wetsuit.

⌚️: GWFD1000BC-1 is available now‼️

Mastering the impossible🔹Introducing the new MRG-D5000 : a milestone release from the MR-G flagship collection. Guided b...
10/02/2026

Mastering the impossible🔹

Introducing the new MRG-D5000 : a milestone release from the MR-G flagship collection. Guided by the philosophy of “Breaking Ground,” this ultra-exclusive timepiece achieves what was once thought unachievable: a shock-resistant structure crafted entirely from blue sapphire crystal.
Engineered with a proprietary screwless Multi-Guard Structure to protect the crystal under impact, and finished with an individually engraved serial number on the sapphire-set case back.

Powered by Gallium Tough Solar and limited to 20 pieces worldwide.
An uncompromising fusion of absolute toughness and transcendent beauty.


G-SHOCK joins forces once again with the Tokyo streetwear brand for a third collaboration.⌚️: DW5600BEP-9 will be avail...
09/28/2026

G-SHOCK joins forces once again with the Tokyo streetwear brand for a third collaboration.

⌚️: DW5600BEP-9 will be available 10/9‼️

09/27/2026

Episode 4: Every solution seemed to create a new problem.

Mr. Ibe and his team had found a way to make the watch smaller, but there was still one challenge: every time they dropped it, something broke. They would reinforce that part, test it again, and then something else would fail. The LCD. The coil. One component after another.

The stronger they made the watch, the more they discovered its next weakest point. With no solution in sight, even the team started to wonder if they could actually pull it off. But giving up wasn’t part of the plan. 💪

Bring a touch of bling to your Y2K styling. Make the most of your day with a BABY-G that glitters and shines.⌚️: BG169KB...
09/26/2026

Bring a touch of bling to your Y2K styling. Make the most of your day with a BABY-G that glitters and shines.

⌚️: BG169KB-4B1 are now available‼️

The GSTB1000-2 and GSTB1000-1A bring G-SHOCK toughness into a streamlined silhouette designed to move seamlessly through...
09/26/2026

The GSTB1000-2 and GSTB1000-1A bring G-SHOCK toughness into a streamlined silhouette designed to move seamlessly through the everyday.

From one stop to the next, consider this your Urban Flex. Styled for wherever the day takes you.

⌚️: GSTB1000-1A & GSTB1000-2A are now available‼️

Never fit in when you were built to stand out. The GA2100-1A1 pairs iconic G-SHOCK toughness with a sharp, bold edge des...
09/26/2026

Never fit in when you were built to stand out. The GA2100-1A1 pairs iconic G-SHOCK toughness with a sharp, bold edge designed for those who define their own style.

like Lil Tecca. Tap the link in bio to elevate your look.

⌚: GA2100-1A1

09/25/2026

Modern chic in monochrome black. When less is more.

Watch : GMAP2110B-1

09/25/2026

Skateboarding gave Trung another direction and eventually, a brand of his own. After moving from Houston to New York to pursue a creative career, he found himself starting over when things didn’t go as planned. What was supposed to be “one last” skate video became the beginning of something bigger.

Sometimes toughness is knowing how to keep moving when the plan changes.

09/24/2026

THISTIME magazine No.004​
Special Performance Film by Joel Ross ​

Special Performance inspired by the GA110, by Joel Ross, a musician and composer widely acclaimed as "one of the greatest vibraphonists of our time." His exclusive interview is featured in the print and web editions of THISTIME magazine, and his special performance is now streaming on YouTube.​

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Sophistication and summer warmth combine for an all-brown design.Watch : GMAP2110B-5A
09/24/2026

Sophistication and summer warmth combine for an all-brown design.

Watch : GMAP2110B-5A

09/24/2026

Look closer. The details tell the story.

The DW5600BEP-9 × BlackEyePatch collaboration brings the Tokyo label’s unmistakable aesthetic to an original G-SHOCK silhouette. From the gold-tone finish and contrasting black face to the engraved BlackEyePatch logo on the case back, every detail carries the collaboration through.

Street culture, down to the details.

09/24/2026

Episode 3 of the Mr.Ibe story: Testing an idea until it worked.

In the early days of developing G-SHOCK, Mr.Ibe repeatedly dropped prototypes from a third-floor bathroom window, experimenting with ways to make a watch withstand the impact. Eventually, he was joined by two others, forming the three-person development team known as Project Team Tough. The experiments didn’t always work, but they kept dropping, testing, and trying again. 💪

09/24/2026

Skateboarding and art have more in common than you think.

For Jasper Stieve, both start with patience, problem-solving, and paying attention to what’s around you. From time spent on his board to the industrial cityscapes that inspire his art, creativity comes from the everyday.

It’s about taking it all in, working through it, and turning it into something of your own.

THISTIME magazine No.004 ​Artwork by Stephen Palladino ​Artwork by Stephen Palladino, a native New Yorker known for his ...
09/23/2026

THISTIME magazine No.004 ​
Artwork by Stephen Palladino ​

Artwork by Stephen Palladino, a native New Yorker known for his distinct style featuring American cartoon-like characters and graffiti-inspired brushstrokes, expressing the essence of the GA110. Our interview with Stephen Palladino is now available in THISTIME magazine and online.​

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Address

454 West Broadway
New York, NY
10012

Opening Hours

Monday 12pm - 7pm
Tuesday 12pm - 7pm
Wednesday 12pm - 7pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 11am - 7pm
Sunday 11am - 6pm

Telephone

+12125338700

Website

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