TAG Heuer

Call Directions Website Contact the business

TAG Heuer TAG Heuer, the avant-garde of Swiss watchmaking since 1860. Step into the world of TAG Heuer. Visit us. TAG Heuer. Designed to Win.

Born in the Swiss Jura Mountains in 1860, the Maison has been pushing the limits of precision, performance, and Avant-Garde design ever since. Every timepiece carries one uncompromising belief: you are Designed to Win. From the legendary TAG Heuer Carrera, the ultimate Swiss luxury motorsport watch, to the iconic square case TAG Heuer Monaco. From the TAG Heuer Aquaracer, the reference in sport and diving tool-watches, to the TAG Heuer Formula 1, the racing watch for those who master every second. Our specialists are ready to guide you through more than 160 years of horological mastery, and help you find the timepiece that matches your drive.

Dual designs. Double the domination.​​The sunray and circular-brushed blue dials of the TAG Heuer Carrera Day-Date and T...
10/09/2026

Dual designs. Double the domination.​​

The sunray and circular-brushed blue dials of the TAG Heuer Carrera Day-Date and TAG Heuer Carrera Chronograph are constructed with a three-dimensional design, providing an exceptional level of depth, balance, and legibility. Paired respectively with either a three-row H-shaped or seven-row beads-of-rice steel bracelet, these 41mm powerhouses possess the precision and performance to claim victory, time and time again. ​​

go.tagheuer.com/CarreraCollection

Cool is a constant.House Ambassador Ryan Gosling and the TAG Heuer Carrera Chronograph — effortless by nature, iconic by...
10/08/2026

Cool is a constant.

House Ambassador Ryan Gosling and the TAG Heuer Carrera Chronograph — effortless by nature, iconic by design.

go.tagheuer.com/CarreraChronographPanda

Tokens of triumph. ​​Symbols of victory and the classic British green racing livery, the TAG Heuer Carrera Day-Date and ...
10/08/2026

Tokens of triumph. ​
​
Symbols of victory and the classic British green racing livery, the TAG Heuer Carrera Day-Date and TAG Heuer Carrera Chronograph exude the boldness and confidence needed to succeed with their vivid teal dials and steel bracelets. Powered by the in-house Calibre TH31-02 and TH20-01 movements, these 41mm timepieces ensure triumph, precision, and excellence are always ticking at your side.​

go.tagheuer.com/CarreraCollection

A legacy in motion.​Introduced in 1963, the Heuer Carrera redefined the chronograph through visionary precision, legibil...
10/06/2026

A legacy in motion.​

Introduced in 1963, the Heuer Carrera redefined the chronograph through visionary precision, legibility, and purposeful design. Revisiting some of the collection's most emblematic early references, this selection traces the milestones that shaped one of watchmaking's most enduring icons.​

The 1963 Heuer Carrera reference 2447S established the blueprint, pairing elegant proportions with a clean, highly legible dial, while reference 2447 SN introduced the now-iconic panda dial.​

The 1963 Heuer Carrera reference 2447 NST brought the tachymeter scale to the forefront, paired with its distinctive reverse panda dial.​

​The 1969 Heuer Carrera reference 1153 marked another milestone as one of the world's first commercially available automatic chronograph wristwatches, ushering the Carrera into a new era of innovation.​

​Today, the modern TAG Heuer Carrera Chronograph carries this legacy forward. Inspired by the coveted 2447 SN, its emblematic panda dial and bold Glassbox design reinterpret the defining codes of the original for a new generation.​

Capturing more than six decades of continuous innovation, these timepieces reveal how the Heuer Carrera has continued to evolve while still staying true to its iconic foundations.​

go.tagheuer.com/VintageHeuerCarrera

A legacy in motion.​​Introduced in 1963, the Heuer Carrera redefined the chronograph through visionary precision, legibi...
10/06/2026

A legacy in motion.​
​
Introduced in 1963, the Heuer Carrera redefined the chronograph through visionary precision, legibility, and purposeful design. Revisiting some of the collection’s most emblematic early references, this selection traces the milestones that shaped one of watchmaking’s most enduring icons.​

The 1963 Heuer Carrera reference 2447S established the blueprint, pairing elegant proportions with a clean, highly legible dial, while reference 2447 SN introduced the now-iconic panda dial.​

The 1963 Heuer Carrera reference 2447 NST brought the tachymeter scale to the forefront, paired with its distinctive reverse panda dial.​

The 1969 Heuer Carrera reference 1153 marked another milestone as one of the world’s first commercially available automatic chronograph wristwatches, ushering the Carrera into a new era of innovation.​

Today, the modern TAG Heuer Carrera Chronograph carries this legacy forward. Inspired by the coveted 2447 SN, its emblematic panda dial and bold Glassbox design reinterpret the defining codes of the original for a new generation.​
​
Capturing more than six decades of continuous innovation, these timepieces reveal how the Heuer Carrera has continued to evolve while still staying true to its iconic foundations.​
​

Iconic. Timeless. Evolved.House Ambassador Patrick Dempsey recounts the origins of the original 1963 Heuer Carrera and t...
10/05/2026

Iconic. Timeless. Evolved.

House Ambassador Patrick Dempsey recounts the origins of the original 1963 Heuer Carrera and the significance of its ties to Porsche. More than a shared name, it's a shared philosophy — of staying true to who you are, while constantly evolving.

Grooming by Jillian Dempsey.

The road to an icon. ​​The foundations of the Heuer Carrera were set long before its debut in 1963.​Beginning in the ear...
10/05/2026

The road to an icon. ​
​
The foundations of the Heuer Carrera were set long before its debut in 1963.​
Beginning in the early 20th century, a handful of trailblazing chronographs established the design principles and technical innovations that would shape the Heuer Carrera decades later.​
​
The 1955 Heuer reference 2444 T introduced many of the defining codes of the future Heuer Carrera, with a screw-down caseback that enhanced water resistance and pronounced pushers for ease of operation.​

The 1950 Heuer reference 2447 advanced the utilitarian chronograph with its large case, black dial, radium numerals, and robust construction.​

With a crown at 12 o’clock, subsidiary dials above and below the center of the dial, and wire lugs securing the strap, the 1915 Heuer wristwatch chronograph stands among the earliest examples of Heuer’s chronographs, marking the beginning of a story that would shape the wider watchmaking industry.​
​
Together, these pioneering timepieces paved the way for the Heuer Carrera, establishing the DNA of one of watchmaking’s most enduring chronographs.​
​

The road to an icon. ​The foundations of the Heuer Carrera were set long before its debut in 1963.​Beginning in the earl...
10/05/2026

The road to an icon. ​

The foundations of the Heuer Carrera were set long before its debut in 1963.​

Beginning in the early 20th century, a handful of trailblazing chronographs established the design principles and technical innovations that would shape the Heuer Carrera decades later.​

The 1955 Heuer reference 2444 T introduced many of the defining codes of the future Heuer Carrera, with a screw-down caseback that enhanced water resistance and pronounced pushers for ease of operation.​

​The 1950 Heuer reference 2447 advanced the utilitarian chronograph with its large case, black dial, radium numerals, and robust construction.​

​With a crown at 12 o'clock, subsidiary dials above and below the center of the dial, and wire lugs securing the strap, the 1915 Heuer wristwatch chronograph stands among the earliest examples of Heuer's chronographs, marking the beginning of a story that would shape the wider watchmaking industry.​

Together, these pioneering timepieces paved the way for the Heuer Carrera, establishing the DNA of one of watchmaking's most enduring chronographs.​

go.tagheuer.com/VintageHeuerCarrera

DESIGNED TO WIN.Nine years after his last Sepang victory, Oracle Red Bull Racing driver Max Verstappen returns to the sa...
10/04/2026

DESIGNED TO WIN.

Nine years after his last Sepang victory, Oracle Red Bull Racing driver Max Verstappen returns to the same top step to celebrate his first win of the season. Through changing conditions and a late-race Safety Car, he held his ground to the chequered flag.

Congratulations, Max!

Designed To Win.Nine years after his last Sepang victory, Max Verstappen returns to the same top step to celebrate his f...
10/04/2026

Designed To Win.

Nine years after his last Sepang victory, Max Verstappen returns to the same top step to celebrate his first win of the season. Through changing conditions and a late-race Safety Car, he held his ground to the chequered flag. Congratulations, Max!

Another strong result for Oracle Red Bull Racing, with Isack Hadjar fighting his way through an action-packed Grand Prix to finish P5.

Address

645 5th Avenue
New York, NY
10022

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 7pm

Telephone

+12129351869

Alerts

Be the first to know and let us send you an email when TAG Heuer posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to TAG Heuer:

Shortcuts

Share