AYLLU

AYLLU The Ayllu collection represents the coming together of different people, values and cultures to crea Love. Luck. Unity.

Ayllu is a beautiful representation of communities reconciling through solidarity. Being a member of Ayllu means to embrace inclusivity and acceptance. Now more than ever - it is essential for us to use our voices to stand strong together. The Ayllu symbol - incorporated into every piece in the collection - represents the coming together of different people, values and cultures to create a whole t

hat is greater than the sum of its parts. The symbols consists of three emblems - a heart, an infinity sign and a clover. Ayllu has its roots set in Ayllu Founder's - Elena Castaneda - Peruvian heritage. The name comes from the ancient Quechua language of the Incas meaning community. “When my father’s friends emigrated from Peru to his new homeland in New York, he would greet them with ayllu and a warm embrace,” Castaneda explains. “He always reminded people that the love of community extended past borders.”

Growing up in a multicultural household granted Elena Castaneda – the founder of Bling Jewelry and designer of the ALLYU collection – firsthand experience how different values and traditions can come together to create something new and beautiful. Her German-American mother and Peruvian father met in a place that embodies this principle-New York City. Though they came from vastly different backgrounds, they learned how to embrace differences and celebrate as a family.

Treat yourself to some new jewels in time for the new year
12/29/2022

Treat yourself to some new jewels in time for the new year

Gifting season starts now!
12/02/2022

Gifting season starts now!

Ready for the weeked to start - who else? Our cuff bracelet makes the perfect beach accessory⁠
07/22/2022

Ready for the weeked to start - who else? Our cuff bracelet makes the perfect beach accessory⁠

Mix, match and layer- choose a piece that will be your next favorite⁠
07/20/2022

Mix, match and layer- choose a piece that will be your next favorite⁠

Stronger together- get matching rings with your bestie⁠
07/18/2022

Stronger together- get matching rings with your bestie⁠

Ready for the weekend like..⁠
07/15/2022

Ready for the weekend like..⁠

Put your name on your favorite piece⁠
07/12/2022

Put your name on your favorite piece⁠

Monday vibes with some AYLLU ⁠
07/11/2022

Monday vibes with some AYLLU ⁠

Gold jewelry is our fav
07/05/2022

Gold jewelry is our fav

How many is too many? It’s never a crowd when it comes to our favorite pieces
06/24/2022

How many is too many? It’s never a crowd when it comes to our favorite pieces

Twice the weekend treat ✨
06/17/2022

Twice the weekend treat ✨

All you need is love 🌈
06/07/2022

All you need is love 🌈

Address

5901 West Side Avenue, Suite/401
North Bergen, NJ
07047

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18004349905

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