06/02/2026
Developing a robust and reliable watch means testing it against all possible shocks. At ROLEX work is tirelessly done to meet the needs of those affectionately called ‘the worst wearer’. To do so a robot can be used to reproduce the gamut of human arm gestures and movements, from the extraordinary to the everyday. The difference is this robot does so at inhuman speeds. Only then does Rolex ensure the superlative performance of each watch, regardless of the shakes and shocks. Whatever you choose, wherever you go, your Rolex will follow.