Reusch Jewelers

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Reusch Jewelers Family owned and operated since 1885. When you shop with the Reusch family, you're shopping with fri

The story of our business spans generations, crosses two century lines, and is rooted right here in Northern Michigan. Jacob Reusch founded our family business on the principles of integrity, quality, and service in 1885, and his great grandson, Vance, is carrying on that legacy today. Every jewelry piece in our collection is hand picked and fairly priced, and working with our customers to choose or design a beautiful piece is our greatest joy. The people in this town are our longtime friends and neighbors -- they inspire us -- and we're dedicated to continuing that friendship for generations to come.

10/23/2026

Coffee in one hand, carats on the other. ☕✨

For our October girlies. ✨ Opal was made for you.Bag: Dominque Bags
10/22/2026

For our October girlies. ✨ Opal was made for you.

Bag: Dominque Bags

10/22/2026

For the promises made today and all the moments still to come. 💍 No matter the stage of your love story we have you covered. Come view our Promise Ring Collection!

Gemstones are a girl’s best friend. A little color, a little sparkle, a lot to love. 💕
10/16/2026

Gemstones are a girl’s best friend. A little color, a little sparkle, a lot to love. 💕

For our Walloon Lake girlies. 🤍✨ A dainty white gold bracelet inspired by one of our favorite Northern Michigan places, ...
10/14/2026

For our Walloon Lake girlies. 🤍✨ A dainty white gold bracelet inspired by one of our favorite Northern Michigan places, because a little piece of the lake should always be with you.

10/13/2026

Your jewelry collection’s new favorite travel accessory. ✨ Check out our latest collection, available in an array of styles and colors!

WOLF

The finishing touch? Always jewelry. ✨
10/12/2026

The finishing touch? Always jewelry. ✨

10/11/2026

Colorful gemstones and a little sparkle, is the perfect combination. 💗✨

A little sparkle and a morning pick-me-up from our new favorite spot, Bottega Coffee and Gelato ! ✨☕ We love welcoming a...
10/09/2026

A little sparkle and a morning pick-me-up from our new favorite spot, Bottega Coffee and Gelato ! ✨☕ We love welcoming another local business to the area and having the opportunity to support local.

Celebrating 141 years of tradition, craftsmanship, and community! ✨As Michigan’s oldest family-owned and operated jewelr...
10/08/2026

Celebrating 141 years of tradition, craftsmanship, and community! ✨

As Michigan’s oldest family-owned and operated jewelry store, Reusch Jewelers is proud to carry on a fifth-generation legacy rooted in Northern Michigan.

Thank you for trusting us to be part of life’s most meaningful moments. Here’s to all the memories and generations more to come!

Address

427 E Mitchell Street
Petoskey, MI
49770

Opening Hours

Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm
Saturday 10am - 3pm

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