The Palace Reno

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The Palace Reno Making life more affordable since 1958. Tag: It’s people working together to serve the customers and each other. That is our philosophy.

Welcome to Palace Jewelry & Loan!
• Family owned and operated since 1958, our Company is not just bricks and mortar, computers and signs. While our Company today hardly resembles our first small store on Commercial Row, our early values still remain.

• Our beginnings…

• In March of 1958, Dennis and Joan Mack started on the road to business success by purchasing a tiny gift shop with a pawn license, on East Commercial Row in Reno, Nevada, by the name of Palace Jewelry & Loan Company.

• Soon thereafter, a merger with Royal and Madeline Goodsell, Joan’s parents, took place, forming a most compatible and enduring partnership.

• After over 50 years, two moves and three expansions, “The Palace” stands apart and above in individuality and vision. The location may have changed, but the philosophy remains the same.

• We are now located at 300 North Virginia Street, Reno, Nevada 89501! Right across the street from the Eldorado Hotel and Casino with Free parking right behind the store.

10/18/2026

Trunk or Treat is back in our parking lot, and this year your kid gets to negotiate with a pawn broker.

Saturday October 31, noon to 4pm, 300 N. Virginia Street.

Here is how the Kidz Pawn works. Your kid brings a brand new toy to donate. They sit down across the table from one of our brokers and they negotiate for it, properly, out loud, with a parent right next to them. The toy goes to a child who needs it. Your kid walks out having learned something about being generous and something about being tough, and with up to $5 in their pocket.

We fully expect to lose most of those negotiations.

There is also candy from every decorated trunk in the lot, a free photo booth, face painting, and a secret gift hidden in some of the bags.

Free. No tickets. Just turn up in costume.

Serving Reno since 1958.

10/10/2026

We’re open till 7pm all weekend during the ! Join us for a spuntini. 🇮🇹👨🏻‍🍳.

We did not set out to become the most Italian corner of Virginia Street this weekend. It just worked out that way.Prada....
10/10/2026

We did not set out to become the most Italian corner of Virginia Street this weekend. It just worked out that way.

Prada. Bottega Veneta. Gucci. Armani. Figaro gold. A cornicello for luck.

We pulled out some of the best Italian things we have in the store. Swipe through, each one has its own story. The last card is the one with the food on 👨🏻‍🍳🇮🇹🤌🏼

⬇️⬇️⬇️⬇️⬇️⬇️⬇️
All weekend at Palace:

Complimentary spuntini for customers purchasing in store
Professional face painting, bring your bambinos
Open until 7pm Saturday and 6pm Sunday

300 N. Virginia Street, directly across from the Eldorado.

Family owned on this street since 1958.



Prada pulled this shape out of their own 1995 archive and put it back into production. Quilted Re Nylon, gold chain, still unmistakable thirty years later.



Named after the opera. Three short links, one long, repeating. Italians have been making this pattern the same way for generations, and solid 14K still outlives all of us. This one is a two tone with diamond cuts facets on the links.



The with its original box and dust bag. The green and red web stripe has been on Gucci pieces since the 1950s, borrowed from saddle girths.



The Italian horn. Worn for good fortune and to keep bad luck at a distance, given as a gift rather than bought for yourself, and found around more Italian necks than any other charm. Solid 14K gold.



Bottega never put a logo on it. The weave is the signature. Intrecciato leather takes hours to make by hand, and the matching wallet comes with it.



Italy has been the chain making capital of the world for centuries. The town of Arezzo alone has turned out more gold chain than most countries ever will. This is solid 14K in that same tradition, not plated, not hollow.



From the Donna collection. Armani kept the frame almost impossibly thin so the shape does all the talking. Ligh

🎯 Browning X-Bolt Ovix + Vortex Viper 6.5–20x44A serious setup for the hunting enthusiast. This Browning X-Bolt Ovix fea...
10/07/2026

🎯 Browning X-Bolt Ovix + Vortex Viper 6.5–20x44

A serious setup for the hunting enthusiast. This Browning X-Bolt Ovix features the distinctive Ovix camo/Dura-Touch stock and is paired with a Vortex Viper 6.5–20x44 optic.

COMMENT "TREVOR" below and receive direct messages and updates on this amazing equipment.

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10/07/2026

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Adamas by Ovation W597 Carbon Fiber Electric Acoustic Guitar - a seriously eye-catching instrument with legendary Ovation style and sound. 🔥 This one won’t last long, so come check it out before it’s gone!

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On list of things that won't last long, go ahead and add this 14K two-tone gold and diamond bike chain style bracelet 🫠P...
09/29/2026

On list of things that won't last long, go ahead and add this 14K two-tone gold and diamond bike chain style bracelet 🫠

Put on your negotiating pants, come in store to try it on, and let's make a deal 🤝

08/04/2026

🔥Hot August Nights is parked right outside our door this week.🚗

Screenshot this post, show it to our team in-store, and get 20% off. Guaranteed, applied instantly at checkout. No sign up, no waiting, no catch.

Men's watches, gold chains, rings, tools, electronics, and a whole lot more worth digging through. We are right across from the Eldorado on Virginia Street, so you are already here.

Open until 8pm Friday and Saturday.

Valid August 4 through August 9.
300 N. Virginia Street, Reno
775.322.2863

Excludes sporting goods, gold and silver purchases, and loan services. One per customer. In-store only.

08/02/2026

Our WingFest Promo is being a blast 💥! Screenshot this ad and walk in to claim your instant discount!

⚠️ Last Day Tomorrow ⚠️

For decades, the Beretta M9 served as the trusted sidearm of the U.S. Armed Forces. With the introduction of the M9A4, t...
05/21/2026

For decades, the Beretta M9 served as the trusted sidearm of the U.S. Armed Forces. With the introduction of the M9A4, that legendary reliability has been completely modernized for the 21st century.

Retaining the iconic open-slide design and smooth double-action/single-action trigger, the A4 brings heavy-duty upgrades to the table. It features a red-dot ready slide, an aggressive texturized Vertec-style grip for better ergonomics, and a threaded barrel right out of the box. It’s a masterclass in blending military heritage with modern tactical requirements.

Are you a fan of the classic M9 styling, or do you prefer the modernized A4 updates? Let us know your thoughts in the comments below! 👇

When it comes to finding the perfect everyday carry setup, balance is everything. You need something slim enough to prev...
05/18/2026

When it comes to finding the perfect everyday carry setup, balance is everything. You need something slim enough to prevent printing, lightweight enough for all-day comfort, and backed by a reputation for absolute reliability.

For years, the Smith & Wesson M&P 9 Shield has remained a gold standard in the concealed carry community for exactly those reasons. Its micro-compact frame disappears easily under a standard T-shirt, yet it offers the ergonomic grip texture and confident control of a much larger platform.

What does your current daily layout look like? Drop your must-have EDC gear items in the comments below! 👇

Address

300 N Virginia Street
Reno, NV
89501

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 10am - 5pm

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