Diamonds Direct

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Diamonds Direct Prices: $19.95-$500,000: The sky is the limit when shopping and designing at Diamonds Direct. Family We want you to feel at home while you shop.
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Gary Sanchez and David Santos travel annually to Antwerp, Belgium, where they hand-select only the finest ethically-sourced diamonds to come back to the Sunshine State. Even if you're just browsing, stop by for a complimentary glass of sparkling w**e, a cold brew from our keg of Stella Artois, and a glass of our famous Saturday Sangria! Diamonds Direct is deeply rooted in the Tampa Bay area, assisting non-profit fundraising through custom design projects. You're sure to find a perfect St. Pete souvenir or gift here, with numerous exclusive pieces representing the city we call home. Diamonds Direct is also the exclusive home of The Sunshine Cut, a patented 97-facet diamond cut that outshines all others, and named after the Sunshine City. We welcome the opportunity to show you what makes us better than the rest. Stop in Diamonds Direct today.

10/17/2026

Wishing DJ a very happy 7th work anniversary! ! We are so happy you are a special part of our DD family. He received all his favorite things! Good luck with all those lottery tickets!

Wishing our gem, Nicole a very HAPPY BIRTHDAY! We missed celebrating her on her special day since we were closed. 💕Nicol...
10/15/2026

Wishing our gem, Nicole a very HAPPY BIRTHDAY! We missed celebrating her on her special day since we were closed. 💕
Nicole, we are so happy that YOU are part of our DD family! ❤️💎❤️

09/26/2026

Our annual wedding band event is in full swing 😅 It’s been a busy week! Thank you to everyone for your support. A few hours left to shop the sale! 💍💎

09/25/2026

These bands AND MORE this weekend ONLY! 1000+ bands, exclusive pricing, and giveaways during our annual wedding band event!

09/22/2026

Our annual wedding band event is HERE! From 9/23 to 9/26, shop over 1,000 unique bands at our LOWEST prices! 📨 DM us for an appointment.

We lost a dear friend, a mentor, and a former landlord—but more than any of those titles, we lost someone who touched ou...
08/29/2026

We lost a dear friend, a mentor, and a former landlord—but more than any of those titles, we lost someone who touched our lives in a meaningful way. We are grateful for the opportunity you gave us as the first tenant, Diamonds Direct at Sundial since 2014 and our store grew into what we have today since 1984!

This loss is a reminder that time is truly the greatest gift we can give one another. The moments we share, the lessons we receive, the conversations we have, and the memories we create are what remain.

Thank you for sharing your stories, your generosity in our community, your support in all of our charity events, your service to our country and so much more. I’ll always be grateful for the time you gave me—the conversations, the advice, the laughter, and the moments that I may not have realized were so precious until now.

They say time is the greatest gift we can give someone, and we are thankful for every bit of yours that you shared with us.

Life moves so quickly, and loss has a way of reminding us not to take our people or our moments for granted. We wish we could have had more time, more conversations, more memories.

We are grateful for the time, wisdom, kindness, and friendship you gave us. You will be deeply missed and forever remembered. 🕊️

Wishing Bill a very happy birthday! We are fortunate to have you as part of our DD family! 💎🎉🥳🎂🎊
08/19/2026

Wishing Bill a very happy birthday! We are fortunate to have you as part of our DD family! 💎🎉🥳🎂🎊

08/05/2026

A statement piece made to steal the spotlight.✨💍

Wishing our master jeweler, Jose a very HAPPY BIRTHDAY! We all celebrated with his favorite tres leches cake & gifts yes...
07/05/2026

Wishing our master jeweler, Jose a very HAPPY BIRTHDAY! We all celebrated with his favorite tres leches cake & gifts yesterday! 🎉

Wishing You All A Safe & Happy 4th Of July!We will be closing early on Saturday to celebrate the holiday.
07/02/2026

Wishing You All A Safe & Happy 4th Of July!
We will be closing early on Saturday to celebrate the holiday.

Address

117 2nd Avenue N
Saint Petersburg, FL
33701

Opening Hours

Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 7pm
Saturday 11am - 7pm

Telephone

+17278674006

Website

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