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ViaRaz Your private jewelry concierge. Unlock extraordinary value. 30+ years of diamond/gem connections.

10/08/2026

3, 4, 5 or 6 carats…which are you choosing? 👀💎 Pear-shaped diamond studs are one of our favorite ways to make an everyday classic feel a little more unexpected.

Come compare the different sizes in person at our San Francisco showroom. Available in both lab and natural diamonds, each pair can be customized to your preferred carat size, setting and budget.

DM us for pricing or to book a private appointment to find your perfect pair. ✨

Congratulations to this sweet couple on such a beautiful new chapter! 🤍💍 We loved creating this timeless round brilliant...
10/03/2026

Congratulations to this sweet couple on such a beautiful new chapter! 🤍💍 We loved creating this timeless round brilliant diamond ring and knowing it would be part of such an unforgettable moment.

Wishing you both so much love and happiness in this next chapter together. ✨

09/30/2026

Is this what you thought $10K would get you at a private jeweler? 👀💎 With lab diamonds now, $10K can get you some incredible statement pieces, and at ViaRaz, we’re incredibly selective about the quality of the diamonds we use, whether lab or natural. We always say lab vs. natural is all personal preference!

Here are a few pieces around the $10K range we’d show you. And of course, everything is customizable, which is the beauty of working with a private jeweler like us!

•8ct Lab Grown Diamond Hand Bracelet
•20ct Lab Grown Pear Diamond Necklace
•7ct Natural Diamond Tennis Bracelet
•Natural Diamond Eternity Band
•10ct Lab Grown Diamond Tennis Necklace with Fancy Pink Emerald

Which piece caught your eye? DM us to schedule a private appointment at our San Francisco showroom and see what we’d pick specifically for you. ✨

09/25/2026

80% of the time our clients end up picking a completely different shape than the one they came in asking for, which is why we always say to try on all the shapes even if you don’t think they’re for you.

Diamonds can look so different once they’re actually on your hand. Shape, proportions, finger coverage…it all makes a difference.

DM us to book a private appointment at our San Francisco showroom and find your perfect diamond shape. ✨

19 carats of pear-shaped diamonds across 3 pieces you need to see before they’re gone 💎The girls are choosing pears, and...
09/19/2026

19 carats of pear-shaped diamonds across 3 pieces you need to see before they’re gone 💎

The girls are choosing pears, and we get it. We love how this shape makes classic diamond pieces feel a little more unexpected and edgy.

DM us for pricing or to schedule a private appointment at our San Francisco showroom to try them on for yourself.

09/14/2026

New diamonds, unexpected shapes and one-of-a-kind pieces just landed in the ViaRaz Vault. 💎

See something you love? DM us for pricing or to schedule a private appointment at our San Francisco showroom to try it on for yourself.

09/09/2026

Unexpected settings paired with classic diamond shapes create pieces that feel anything but ordinary. ✨ Which pair are you choosing? 💎

DM us for pricing or to schedule a private appointment at our San Francisco showroom.

Congratulations to the beautiful couple on your engagement! 🤍A mix of old and new pairing a treasured heirloom diamond w...
09/01/2026

Congratulations to the beautiful couple on your engagement! 🤍

A mix of old and new pairing a treasured heirloom diamond with deep meaning to the family alongside a new diamond chosen especially for this next chapter.

And underneath, a tiny hidden detail chosen just for her, making the ring even more personal.

We’re so happy we could bring your vision to life and create a piece that honors the past while celebrating everything ahead.

Swipe to see all the special details of the ring. ✨

08/28/2026

The diamond piece that broke the internet. 🐍💎

Millions of views later, our Serpent Hand Bracelet remains one of our most coveted creations.

8 carats of lab grown diamonds, meticulously set in gold. Not quite a bracelet. Not quite a ring. A statement unlike anything else.

Follow ViaRaz for unique, custom diamond pieces, or DM us to book a private appointment at our San Francisco showroom.

08/25/2026

58 carats of diamonds. Too much or never enough? 💎

One of our favorite ways to elevate a diamond stack is to play with different shapes. Rounds, pears emerald cuts and more..the mix adds dimension and makes an all-diamond stack anything but basic.

Each piece is listed below. DM us for pricing or to schedule an appointment at our San Francisco showroom to try them on for yourself.

Bracelets: 11.50ctw Emerald + Round Lab Grown Diamond Tennis Bracelet, 9.20ctw mixed shape Lab Grown Diamond bracelet, 20ctw Round Lab Grown Diamond Tennis bracelet

Ring finger: 7.50ctw Lab Grown Round eternity band, 6ct Lab Grown Round engagement ring

Index finger: 4.50ctw Mixed shape Lab Grown Diamond ring

Address

868 Brannan Street #303
San Francisco, CA
94103

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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