Dell Williams Jewelers

Dell Williams Jewelers When only the finest will do.

The Seiko Luxe models have arrived and we’ve got one for every dad this Fathers Day! The Presage models are stunning dis...
06/19/2026

The Seiko Luxe models have arrived and we’ve got one for every dad this Fathers Day!

The Presage models are stunning displays of the famous Seiko craftsmanship. These are the perfect timepieces for those who appreciate an elegant look while maintaining precision and accuracy. All automatic with a three day power reserve. We have several options available.

The Seiko Luxe Prospex “MARINEMASTER” is the ultimate dive watch! Modeled after the original innovation from 1968, this rugged watch features an ultra precise movement and can withstand the pressure of being 300 meters underwater!

We have a fine selection of divers in stock now!

This Seiko Luxe Presage is a true work of art! Made by a single watchmaker from start to finish. An artist himself who hand makes this extraordinary dial with a special Urushi Lacquer. An incredible timepiece from the Craftsman collection.

GMT feature allows you to keep track of two time zones. Ultra precise automatic movement with a three day power reserve.

The Seiko Luxe Prospex “SPEEDTIMER” is the first ever automatic chronograph! Perfect for those with a need for speed and a desire for accuracy without compromising on luxury. This model is a limited edition celebrating Seiko’s 145th anniversary. We only have one and when it’s gone…it’s gone!

The famous Seiko Luxe Prospex “Alpinist” is made for the explores, adventures and navigators out there who want a field watch with a compass feature and all the elegant, luxurious details that come with the Seiko Luxe timepieces. We currently have a few different color ways and GMT models available!

There are only 25 of these ULTRA LIMITED Seiko Luxe Presage Craftsman pieces IN THE ENTIRE COUNTRY!

We have a whole reel about this masterpiece a few posts back. But if you are shopping for a true watch collector, this is the piece to get. We are honored to have it in our store.

06/18/2026

Let’s shop our Father’s Day table! Check out some of our favorite picks for Dad 💙⛳️🧢

Here until 5pm today, 10am-5pm Friday and 11am-5pm on Saturday! Plenty of time to find just the right thing for your special guy.

And as always, we’re here to help! Message us or call ahead if you need something set aside or if you just need some more inspiration!

Father’s Day is almost here and we have a fresh batch of Seiko Luxe USA going out today. Nothing beats the quality and c...
06/15/2026

Father’s Day is almost here and we have a fresh batch of Seiko Luxe USA going out today. Nothing beats the quality and craftsmanship of a Seiko Luxe Presage timepiece and we would love nothing more than to wrap one up for the special Dad in your life!

Limited availability! These Luxe models are hard to come by, as many of our watch collectors know! Feel free to call ahead or send us DM for model inquires or to place a hold.

Seiko Luxe Presage SPB478

06/13/2026

Happy Saturday! Come visit if you agree that carats do the body good! 🤪💎🥕

diamonds shopdowntownsantacruz

06/12/2026

The sweetest little sleeping face 😴

Part of “The Big Sleep” collection by Alex Šepkus Jewelry in 18 karat gold and set with two natural diamonds. Just the most charming, delicate bauble with a big personality and we LOVE it!

Lots of delicate little somethings available in the shop right now! Come take a peek! Here until 5 today 💖

06/11/2026

Let’s do a little try on featuring award winning designs by Lika Behar Collection

All pieces crafted in 22k gold and oxidized sterling silver, set with natural diamonds. Easy breezy, wearable, everyday luxury!

It’s looking to be a spectacular day Downtown Santa Cruz! Come say hello and explore all that Lika Behar Collection has to offer!

06/10/2026

June is for brides and pearls! How perfect is this 18k gold pearl suite from

We have lots of beautiful bridal jewelry available right now! Let us help you choose just the right piece for your special day! 💕💐

Stunning cake stand and dome by

06/05/2026

New pieces from have just hit our showcases! Including these luscious new diamond earrings and statement ring…both brand new designs!

Come see over a dozen new dazzling delights and get the first pick!

Open until 5 today. It’s a gorgeous day to visit

06/04/2026

Our official launch of is happening now!

Did you know that the original family who started Seiko still owns it today?

They started 145 years ago with clocks and pocket watches. That is until…

…the factory burnt down in a fire after an earthquake in 1923…burning up all the clocks and pocket watches, including those being repaired for customers!

In 1924 the factory reopened and gifted all the customers who lost their items in the fire with an extraordinary new timepiece….a stop watch on a leather strap.

The world’s very first wrist watch!

This year in honor of Seiko’s 145th anniversary, they brought back that iconic design in a limited edition Presage Craftsman. Handmade by a single watchmaker in Japan, including the enameled dial requiring many many hours to produce.

And there are only 25 available across the United States!

If you are looking for something extra special for your collection…this is it.

06/02/2026

It’s June and that means ❤️🧡💛💚💙💜Pride Month❤️🧡💛💚💙💜is here and our favorite window displays are back!

Looking forward to celebrating all month long here in

Come say hi! The weather is so lovely for a stroll along Pacific Ave 😍

Address

1320 Pacific Avenue
Santa Cruz, CA
95060

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm

Telephone

+18314234100

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