Dell Williams Jewelers

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Dell Williams Jewelers When only the finest will do.

10/21/2026

Magical opals for this magical season. Happy birthday to all our October babies out there!

Stunning 2.25 carat Ethiopian opal, surrounded by natural diamonds and set in 18 karat gold by Spark Creations Jewelry. Magnificent!!

10/16/2026

RUN DON’T WALK! The purple wave is here! Each of these models is a limited edition for Seiko’s 145th anniversary and are extremely limited!

Come and check them out before they’re gone!


10/15/2026

SNEAK PEEK ALERT! Join us for the debut of the Couture Silver Collection by GURHAN at our exclusive designer trunk show tomorrow through Saturday!

We can’t wait for you to see this ultra-luxurious new collection featuring fine gemstones and artifacts set in sterling silver!

And as always, the supremely beautiful 24k gold collections will be on full display as well…in all their glistening glory! So many new designs and unique one-of-a-kind creations.

See you this Thursday through Saturday, October 15th through 17th from 10am to 5pm!

This week, we are thrilled to host GURHAN for an extended event like no other. For three days we will have an extended c...
10/12/2026

This week, we are thrilled to host GURHAN for an extended event like no other. For three days we will have an extended collection of the splendor, luxury and craftsmanship that GURHAN is famous for…all in 24-karat gold with a delightful array of colored gems, artifacts and diamonds. Come prepared to be blown away by the beauty of these works of art. We will have the new collections and one-of-a-kind designs to enjoy this Thursday, Friday and Saturday, October 15th-17th from 10am to 5pm.

10/10/2026

These are so fun! Come check out the new crackle pumpkins by Simon Pearce available in two sizes!

Quantities are limited.

Happy fall! 🍁🍂✨🎃

10/08/2026

A GURHAN trunk show in October means OPAL HEAVEN.

Here’s a sneak peek at what you’ll find at our special 3 day event next week.

Believe us when we say…this is just a tiny sampling of what will be available!

Join us next Thursday, Friday and Saturday, October 15th-17th from 10am to 5pm!

If you’ve yet to experience the incredible world of GURHAN this post is for you! We are thrilled to host an extended col...
10/07/2026

If you’ve yet to experience the incredible world of GURHAN this post is for you!

We are thrilled to host an extended collection of the finest 24 karat gold creations from this world renowned artist for a marvelous 3 DAY EVENT featuring diamonds, exotic colored gems, ancient artifacts and more!

This is the perfect opportunity to get up close and personal with new collections and one of a kind pieces, including the debut of the couture silver collection!

Join us next Thursday, Friday and Saturday, October 15th, 16th and 17th from 10am to 5pm.

See you there!

10/02/2026

Join us for THREE DAYS of magic with GURHAN ✨🤩✨

Come explore the magical world of 24k gold creations and one-of-a-kind works of art AND see the debut of the new couture silver collection! All featuring unique colored stones and diamonds as well as found artifacts. Pieces unlike anything you’ve ever seen.

Thursday, Friday and Saturday, October 15th, 16th and 17th from 10am-5pm.

We are so excited for this very special trunk show event! See you there!

09/30/2026

YOU GUYS. It’s here. The most requested watch of 2026.

The extremely limited Tradesman’s Bonsai from the Seiko Luxe USA Presage Craftsman collection HCC009. Only 2000 pieces available world wide and we were incredibly lucky to get one.

This timepiece is a true showcase of the finest Japanese mechanical watchmaking. This breathtaking dial was inspired by the texture of aged pine bark, in a traditional “matsuba-iro” deep green color. A color reminiscent of the black pine forest illuminated in the moon light.

It’s more than a timepiece. It’s a work of Art.

This won’t last the week, maybe even the day. Come see before it’s gone!

09/22/2026

Hello autumn 🍁🍂🤎🍄‍🟫

Here on Pacific Avenue the leaves are falling, the breeze is blowing, the shadows are getting longer as the days are getting shorter.

We may still be a few weeks away from real sweater weather, but the fall vibes are officially here to stay!

Come say hi and check out all the baubles and bling we’ve stocked up on for the season!

Address

1320 Pacific Avenue
Santa Cruz, CA
95060

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm

Telephone

+18314234100

Website

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