MERIT by Willow

MERIT by Willow A collection of fine jewelry, on trend clothing, and elevated accoutrements nestled in Alys Beach.

The clock is ticking! ⏰ Save on the cult favorite skin care line from goop for the next 48 hours. Shop it in store at Wi...
06/03/2026

The clock is ticking! ⏰
Save on the cult favorite skin care line from goop for the next 48 hours. Shop it in store at Willow + Mercer and and shop online at weekendsbywillow.com
We’ve got all the details in stories about our must-haves!

The beauty is in the layers.A delicate diamond strand paired with a bold gold link creates the kind of effortless combin...
06/02/2026

The beauty is in the layers.
A delicate diamond strand paired with a bold gold link creates the kind of effortless combination you'll reach for every day.

Some pieces don't need a special occasion.A luminous pearl, a touch of sparkle- they really speak for themselves. Discov...
06/01/2026

Some pieces don't need a special occasion.
A luminous pearl, a touch of sparkle- they really speak for themselves.
Discover new arrivals at Merit by Willow.

Chain, Chain, Chain 🎶
06/01/2026

Chain, Chain, Chain 🎶

The kind of outfit that makes getting dressed easy. Rich linen, delicate details, and a playful accessory that feels rig...
05/31/2026

The kind of outfit that makes getting dressed easy. Rich linen, delicate details, and a playful accessory that feels right at home by the coast.
Now at Merit by Willow or TEXT 850-687-4469.

The pieces that start conversations. From vibrant prints to unexpected details, these new arrivals were made for summer ...
05/30/2026

The pieces that start conversations. From vibrant prints to unexpected details, these new arrivals were made for summer plans, weekend escapes, or a dinner date to Citizen.
Visit Merit to discover what's new or text our VIP line for personalized styling and availability.

The necklace everyone stops to ask about. 🐟
05/29/2026

The necklace everyone stops to ask about. 🐟

05/28/2026

Join us for the final days of the ONIRIKKA trunk show for all the sparkle and layers of personality.

A little sparkle, a little story, a lot to fall in love with 🥭Join us at Merit by Willow for our Onirikka Trunk Show and...
05/27/2026

A little sparkle, a little story, a lot to fall in love with 🥭
Join us at Merit by Willow for our Onirikka Trunk Show and discover handcrafted pieces designed to feel as special as the moments you wear them for. From statement layers to everyday favorites, this is your chance to shop the full collection in person.
Stop by, try on your favorites and let us help you find the piece you’ll never want to take off.

11 N Castle Harbour Dr., Alys Beach, FL 32461
📲 Text 850-687-4469 for details or to shop with us privately.

Your beach bag just found its newest essential. The goop Clean Nourishing Lip Balm Trio delivers hydration, a subtle glo...
05/27/2026

Your beach bag just found its newest essential. The goop Clean Nourishing Lip Balm Trio delivers hydration, a subtle glossy finish and the kind of effortless luxury we love for everyday life on 30A.
Perfect for post-beach touchups, travel days and keeping one in every handbag. Come shop in store or text to buy your trio. 850-687-4469

Address

11 N Castle Harbour Drive Unit 3
Seacrest, FL
32461

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