MERIT by Willow

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MERIT by Willow A collection of fine jewelry, on trend clothing, and elevated accoutrements nestled in Alys Beach.

Beyond excited to have Retrouvai’s gorgeous collection on 30A. 🫶🏻🫶🏻
10/21/2026

Beyond excited to have Retrouvai’s gorgeous collection on 30A. 🫶🏻🫶🏻

Walking into this Fall weather in style
10/20/2026

Walking into this Fall weather in style

09/29/2026

The kind of ring stack you never want to take off ✨

09/24/2026

A few looks we’re loving right now. Stop by and find your favorite!

Happy 1st day of Fall y’all!! 🍂🍁 Cheers to all the cashmere your heart desires.
09/23/2026

Happy 1st day of Fall y’all!! 🍂🍁 Cheers to all the cashmere your heart desires.

Fall is making its way to 30A! 🍂Think effortless layers, richer tones, and pieces that make the transition feel easy. Yo...
09/17/2026

Fall is making its way to 30A! 🍂

Think effortless layers, richer tones, and pieces that make the transition feel easy. Your fall wardrobe starts here.

Gigi Clozeau Trunk Show Saturday & Sunday at MERIT in Alys Beach. ⭐️🩵💚
09/05/2026

Gigi Clozeau Trunk Show Saturday & Sunday at MERIT in Alys Beach. ⭐️🩵💚

Join us this Saturday & Sunday for one of everyone’s favorite jewelry brands, Gigi Clozeau. 🌸
09/03/2026

Join us this Saturday & Sunday for one of everyone’s favorite jewelry brands, Gigi Clozeau. 🌸

A new chapter for MERIT by Willow is taking shape.Since opening our doors in Alys Beach in 2022, MERIT has continued to ...
09/02/2026

A new chapter for MERIT by Willow is taking shape.

Since opening our doors in Alys Beach in 2022, MERIT has continued to grow, and now, so are we.

Coming early 2027, we’re moving to a new, larger home in The Varian, at the heart of Alys Beach Town Center.

More space. More to discover. The same MERIT you know and love. We can’t wait to welcome you in. Stay tuned as we share more from our new home.

09/01/2026

Step inside MERIT by Willow in Alys Beach. Our most sparkly store. 🌟

Address

11 N Castle Harbour Drive Unit 3
Seacrest, FL
32461

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