MONTA

Name: MONTA
Address: St. Louis, MO, US
Telephone: +13145903990

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A Swiss-made American watch brand. Inspired by the classic mid-century tool watches and their functional beauty Historically, watches did not simply tell time.

The M***A is a recasted tribute to the tool and diver watches released in the 1950s and 1960s. Multiple diver and military watches made their debut in the mid-century, and now, approximately 60 years later, they have stood the test of time. The M***A watch lines retain this time period’s essence and enthusiasm with a perfect mix of form and function. They were tools used for great adventures, high-reaching achievements and deep explorations. This use is from where the brand name M***A was derived. Our artfully crafted timepieces house the technologically advanced Swiss-made Eterna 3909 movement. The M***A has undergone extensive design experimentation to be presented as only the pinnacle cornerstone of its kind.

10/22/2026

What if the Skyquest were designed in 1965?

A GMT for the golden age of air travel. An Opalin dial, vintage-inspired details, and a design that looks as though it could have traveled the world for decades.

Introducing the Skyquest Neuchâtel X.

Named for the Swiss city that has been part of M***A’s story since the beginning, this special edition celebrates ten years of independent watchmaking and the timeless appeal of a true traveler’s watch.

Limited to just 100 pieces. Shipping begins next week.
Ten years in the making. Inspired by another era. Built for the next adventure.

Discover the Skyquest Neuchâtel X at montawatch.com

10/21/2026

Where it all began.
For ten years, the city of Neuchâtel, Switzerland has been our unofficial deisgn hub. Three people, a table by the window to see the lake, and a decade of sketches, disagreements and long evenings. The Triumph was born there. Nearly everything M***A has made since traces back to that table.
It wasn’t always a smooth ten years. The town, the lake and the people around that table never changed.
To mark the decade, we made two watches in the city’s name. The Triumph Neuchâtel · X and the Skyquest Neuchâtel · X. Opalin dials, mid-century spirit, limited editions.
This place made us. These two watches are the proof.
Available now for you to enjoy. Visit www.montawatch.com to be a part of M***A’s future.

10/16/2026

In addition to the Neuchâtel X anniversary pieces, we also have two new additions to the Triumph collection.

A watch dial begins its life sharp and pristine: untouched by the elements. Then time goes to work on it. UV rays soften colors. Trace amounts of moisture change surface textures. Lume that starts as bright white settles into cream. Some of this is the materials giving way, yet it is exactly what collectors look for: a warmth that comes from living with a watch — one that’s near-impossible to reproduce in a factory.

It is a feeling that arrives in a single glance, brief and joyful, and takes you somewhere only a few things in life can. That is luxury watchmaking at its most restrained: a small detail that shifts how an object makes us feel.

The M***A design team has spent years studying this warmth. It shaped the gold and subdued tones of the Gilt Skyquests, and in these two new Triumphs, we carried it over into blue and silver.

Available for purchase at montawatch.com for delivery next week!

10/15/2026

A DECADE IN THE MAKING.

Introducing the M***A Skyquest Neuchâtel · X and Triumph Neuchâtel · X.

Ten years. Two commemorative timepieces. One place that has been part of our story from the very beginning.

For a decade, Neuchâtel, Switzerland, has been the backdrop for countless conversations, prototypes, and decisions that have shaped M***A. It’s where our vision of an independent Swiss watch company became a reality, and where every M***A timepiece can trace its origins.

As we celebrate our tenth anniversary, we couldn’t think of a more fitting place to honor.

Inspired by the understated elegance of mid-century Swiss tool watches, the Neuchâtel · X Editions feature exclusive Opalin dials, vintage-inspired details, and warm, old-radium-style Swiss Super-LumiNova. A distinctly different aesthetic, executed with the precision, finishing, and attention to detail that define M***A.

The Skyquest Neuchâtel · X celebrates the golden age of international travel, while the Triumph Neuchâtel · X pays tribute to the model that helped shape our company’s future.

Both will debut at WindUp New York, bringing us full circle to an event that played an important role in our early years.

Limited to just 100 individually numbered examples of each model.

Skyquest Neuchâtel · X | $2,485
Triumph Neuchâtel · X | $1,895

Available October 16 at montawatch.com and in person at WindUp New York.

Ten years ago, we set out to create something exceptional. That pursuit continues.

M***A. For those who knew first.

10/06/2026

The wait is over. Your next move is now.

The M***A Noble is back in stock in all three colors: opalin silver, dégradé blue, and anthracite.

If you’ve had your eye on one, this is your moment. Make it yours.

Recast your timeline at www.montawatch.com
PRECISELY TIMELESS

09/29/2026

New York, we’re coming back.

M***A returns to WindUp Watch Fair in a few weeks.

October 16-18 at 415 Fifth Ave - New York, NY

Come see the full collection, try on your favorites, and celebrate 10 years of M***A with us.

We might even have a surprise or two waiting for you.

08/14/2026

⭐️ ⭐️ ⭐️ ⭐️ ⭐️ R E V I E W

“I’ve had the watch for almost a month now. The reviews online don’t do it justice. The finishing and quality of the bracelet is amazing. The opalin dial is amazing in person as it changes from light silver to white depending on the lighting. It goes well with all outfits. If you are looking for a watch that punches well above its price point for quality I would 10/10 recommend this watch.”
- NATHAN S.

08/11/2026

Gotta go! One last trip to the beach. A few more lazy weekends by the pool. This limited edition orange Oceanking will carry you right into fall and into next year and BAM! 💥 Before you know it will be summer 2027 and you’ll be able to do it all over again. But you won’t be able to get this watch for much longer. Secure one of the final pieces now at www.montawatch.com. Production is underway in Switzerland and these will be shipping soon…on the newest bracelet! 👀😎

08/09/2026

⭐️ ⭐️ ⭐️ ⭐️ ⭐️ R E V I E W

“I purchased my Skyquest last month and the watch looks great and feels very luxurious. The attention to detail and finishing is at such a high level. In my opinion the Skyquest compares favorably with Tudor and Longines in design, ex*****on, finish, and value! The pictures and videos online are great but don’t do the Skyquest justice. It is simply hard to describe how fantastic the Skyquest looks in person and on my wrist!”
- JOHN W.

07/17/2026

On Wednesday night, Brady Cook wore the Blue Oceanking to the ESPY Awards, marking M***A’s first appearance on a major red carpet.

As an independent company from his hometown, moments like these aren’t bought—they’re earned. Seeing a friend of the brand choose to wear a M***A on one of sports’ biggest nights is something we’re incredibly proud of.

Congratulations, Brady, and thank you for letting us be a small part of a memorable evening.

Address

St. Louis, MO

Telephone

+13145903990

Website

http://www.montawatch.com/

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