06/22/2026
Last week we were in Switzerland overseeing production of the Noble 40.
The dials have been quality checked and mounted to the SW300 movements. Hands are next, followed by casing, timing, regulation, and final QC before each watch is approved for delivery.
Watching these come together is a reminder that every watch is the result of hundreds of small details executed correctly.
It also means the preorder is nearly over.
Only a few pieces remain at the introductory price before it disappears for good.
July delivery is on track. The watches are coming. The question is whether your name is attached to one of them.…..