Sturgis Jewelry

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Sturgis Jewelry We make jewelry that can move through life's toughest adventures with you. Built to last, badass af. 🔥
Handcrafted in the USA. Family business since 1972.

John Willers has been based in Sturgis, South Dakota for over 20 years. The evolution to the Sturgis Jewelry Company was a natural progression. Bringing back life into Main Street Sturgis, we have jewelry for sale year round at 1049 Main Street. About John Willers:

Born in Kenya in 1947, moved to Australia to finish high School and Collage. Hit the travelers trail to Asia and Europe in the late 60's. Met and wed my life partner Lorraine in 1972 and moved to Vancouver Canada. The joy of a new life with Lorraine along with the majesty of the west coast of Canada set the creative juices flowing and they haven't stopped. Since then the family has lived between the west coast of North America and Australia. Now living and working in the sub-tropical paradise of the Tweed Valley on Australia's east coast. Having regularly setup at the Sturgis Rally, Bike Week and Biketoberfest in Daytona.

2011 will see my 22nd year at the Sturgis Rally in South Dakota. The Sturgis Rally is the only place you can see me in person with the complete range of our jewelry. Your enquiries are welcome as my hands are free and love to work.

Our Harley Motor rings are made for the riders, the builders, the admirers and the proud bi***es. 💥We remember our dad c...
10/16/2026

Our Harley Motor rings are made for the riders, the builders, the admirers and the proud bi***es. 💥

We remember our dad creating these designs, carving each one in wax, when we were growing up in the 90s.

We don't think he had any idea what kind of legacy he was creating. 🙌

We now proudly craft each ring in downtown LA in recycled sterling silver.

They're built to last a lifetime so you can buy less and wear well. 🔥

Find yours at the link in bio. ⚡

The Ouroboros is an ancient symbol of a serpent devouring its own tail, forming an endless circle with no beginning or e...
10/14/2026

The Ouroboros is an ancient symbol of a serpent devouring its own tail, forming an endless circle with no beginning or end. 🐍

It represents the unity of all things and the eternal cycle of life, death, and rebirth. ✨

Nothing is ever truly lost; it simply changes form.

Destruction makes way for creation, endings become beginnings, and the cycle continues without end. 🙌

This is our Ouroboros Ring in sterling silver. A deeply loved ring that fits the hand like it grew there. 🪄

A marquise emerald glints in the head while two tiny red rubies peek out of the eyes.

Find her here ✨ https://sturgisjewelry.com/ouroboros-ring-emerald-ruby-sterling-silver

10/13/2026

Biggest so far was a size 22 👍

I know I'm not the only one 🫪
10/11/2026

I know I'm not the only one 🫪

10/10/2026

Will it be a Knuckle, Pan, Shovel or Evo?

Go get 'em at the link in bio 🔥

buy less and wear well 🔥share if you're a proud outfit repeater ✌️
10/08/2026

buy less and wear well 🔥

share if you're a proud outfit repeater ✌️

Answer: I never take it off!Question: how often do you wear your Shovelhead Ring? 💥Our Harley Motor Rings are built to b...
10/07/2026

Answer: I never take it off!

Question: how often do you wear your Shovelhead Ring? 💥

Our Harley Motor Rings are built to be worn daily, for life.

Comfortable enough to wear while working on your ride. Should you? No. Will you anyway? 🙈🙊🙉

Pick yours up at the link in bio.

The number 13 is living two lives.In the West it's considered a symbol of profound bad luck.In some ancient traditions i...
10/07/2026

The number 13 is living two lives.

In the West it's considered a symbol of profound bad luck.

In some ancient traditions it's a sacred marker of time.

It's in the Fibonacci sequence, present in the spirals of nature's design. 🐚🐌

And some cultures consider it the luckiest number of all. 🙌

Our 13 Ring holds all of these things to be possible at once. ✨

Bring your (un)lucky number with you everywhere.

Now available at the link in bio. ⚡

10/03/2026

Safety Meeting protocols are always strictly adhered to at The Revival on Main 🫡

Which is your motor? 🔥Choose from our best-selling collection of Harley Motor Rings: will it be a knuckle, pan, shovel o...
10/02/2026

Which is your motor? 🔥

Choose from our best-selling collection of Harley Motor Rings: will it be a knuckle, pan, shovel or evo?

Each motor design was meticulously hand-carved by our master jeweler, John. 🙌

The wings wrapping the band symbolize the unmatched freedom that riding brings us. ⚡

Made to be worn 24/7 because we know you won't want to take these off. ✨

Choose yours now at the link in bio. 💥

Address

Sturgis, SD

Telephone

+18442687698

Website

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