Sturgis Jewelry

Sturgis Jewelry We make exceptional quality jewelry for badass people with damn good taste. 🔥
Handcrafted in the USA. Family business since 1972.

John Willers has been based in Sturgis, South Dakota for over 20 years. The evolution to the Sturgis Jewelry Company was a natural progression. Bringing back life into Main Street Sturgis, we have jewelry for sale year round at 1049 Main Street. About John Willers:

Born in Kenya in 1947, moved to Australia to finish high School and Collage. Hit the travelers trail to Asia and Europe in the late 6

0's. Met and wed my life partner Lorraine in 1972 and moved to Vancouver Canada. The joy of a new life with Lorraine along with the majesty of the west coast of Canada set the creative juices flowing and they haven't stopped. Since then the family has lived between the west coast of North America and Australia. Now living and working in the sub-tropical paradise of the Tweed Valley on Australia's east coast. Having regularly setup at the Sturgis Rally, Bike Week and Biketoberfest in Daytona.

2011 will see my 22nd year at the Sturgis Rally in South Dakota. The Sturgis Rally is the only place you can see me in person with the complete range of our jewelry. Your enquiries are welcome as my hands are free and love to work.

Good reads + good jewelry = ✨🔥Fe was chilling with a Better Beer Ginger Beer, reading And the Ass Saw the Angel by Nick ...
06/23/2026

Good reads + good jewelry = ✨🔥

Fe was chilling with a Better Beer Ginger Beer, reading And the Ass Saw the Angel by Nick Cave and wearing our Large Skull Ring in sterling silver.

That sounds like a perfect afternoon to us 🤘

Check out our skulls for the badass addition to your next reading afternoon. 😏

The link is where you'd assume it is ✌️

Knuckle, Pan, Evo or Shovel?Wear the motor you ride, the one you admire or the one you're working on. These rings are ma...
06/23/2026

Knuckle, Pan, Evo or Shovel?

Wear the motor you ride, the one you admire or the one you're working on. These rings are made for dirty hands 🤘

These rings were meticulously carved by hand under super high magnification to get each detail just 👌 - John spent months perfecting these so you can wear your motor with pride.

Handcrafted in sterling silver or your choice karat of solid gold. ✨

Choose yours today at the link in bio.

Tell us your favorite karat and why in the comments!
06/21/2026

Tell us your favorite karat and why in the comments!

We have a skull ring for everyone. 💀Steeped in the rebellion that skull rings are made for. 💥Sterling silver, solid gold...
06/20/2026

We have a skull ring for everyone. 💀

Steeped in the rebellion that skull rings are made for. 💥

Sterling silver, solid gold. 🤍💛🩷

Teeny tiny through XL. 👍

Rounded design for 24/7 comfort. 🤘

Lifetime guarantee. ✌️

If you don't like skulls then why are you still reading? 🤷‍♀️

Tell us which is your fave in the comments! ✨

And go get yours at the link in bio. 🔥

Hiding the specs in the fine print is a real dick move. 🖕Tag a jewelry lover who would agree ✌️
06/19/2026

Hiding the specs in the fine print is a real dick move. 🖕

Tag a jewelry lover who would agree ✌️

Hand carved waxes - a labor of love and a legacy we're damn proud of. ❤️‍🔥These are images of our father and designer of...
06/17/2026

Hand carved waxes - a labor of love and a legacy we're damn proud of. ❤️‍🔥

These are images of our father and designer of all our originals, John, at the wax bench in 2022. He loved doing waxes like nothing else. He would blast badass music (Bob Dylan being one fave) and get lost in the art for hours on end. ✨

We're so fu***ng proud to continue his legacy, crafting each piece from his original designs in our small workshop in downtown LA.

The Skull Chief is one of John's most iconic designs - featuring deep red rubies set in a two-toned ring - one of the mixed metal designs that John was famous for.

Human made is the fu***ng best, hands down.

Give us some 🔥 in the comments if you agree.

made in America handcrafted jewelry alternative indian skull heirloom jewelry

Our Large Skulls are one of our most iconic designs. 💀We lovingly call it our "family ring" because most everyone on our...
06/16/2026

Our Large Skulls are one of our most iconic designs. 💀

We lovingly call it our "family ring" because most everyone on our team and in our inner circle wears one. 🔥

Not just any skull ring, this one is beautifully shaped to the hand, smooth and comfortable AF - many even sleep with it on.

The link bracelet is heavy and still comfortable with its smooth edges and teeth shaped to look cool yet not catch on s**t. 👌

Loved by tattoo artists who can even keep this ring on under gloves.

Available in sterling silver or your choice of solid gold. 🤍💛🩷

Join our family at the link in bio 🤘

Tag that friend who's like a broken record about their solid gold 😂🔎 Solid gold jewelry plated vermeil filled quality he...
06/12/2026

Tag that friend who's like a broken record about their solid gold 😂

🔎 Solid gold jewelry plated vermeil filled quality heirloom jewelry addict 🔎

Address

Sturgis, SD

Telephone

+18442687698

Website

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