Sturgis Jewelry

Sturgis Jewelry We make exceptional quality jewelry for badass people with damn good taste. 🔥
Handcrafted in the USA. Family business since 1972.

John Willers has been based in Sturgis, South Dakota for over 20 years. The evolution to the Sturgis Jewelry Company was a natural progression. Bringing back life into Main Street Sturgis, we have jewelry for sale year round at 1049 Main Street. About John Willers:

Born in Kenya in 1947, moved to Australia to finish high School and Collage. Hit the travelers trail to Asia and Europe in the late 6

0's. Met and wed my life partner Lorraine in 1972 and moved to Vancouver Canada. The joy of a new life with Lorraine along with the majesty of the west coast of Canada set the creative juices flowing and they haven't stopped. Since then the family has lived between the west coast of North America and Australia. Now living and working in the sub-tropical paradise of the Tweed Valley on Australia's east coast. Having regularly setup at the Sturgis Rally, Bike Week and Biketoberfest in Daytona.

2011 will see my 22nd year at the Sturgis Rally in South Dakota. The Sturgis Rally is the only place you can see me in person with the complete range of our jewelry. Your enquiries are welcome as my hands are free and love to work.

Share this with the ones who get it 🔪
06/01/2026

Share this with the ones who get it 🔪

Calling all badass women - we've got the skull jewelry you've been dreaming of. 🔥We understand that jewelry tells a stor...
05/31/2026

Calling all badass women - we've got the skull jewelry you've been dreaming of. 🔥

We understand that jewelry tells a story. Maybe it's a symbol of achievement, a win, a loss, a reminder, or simply a moment of self-appreciation that is ALWAYS deserved. 🙌

That's why we craft each piece in sterling silver or solid gold and use real gemstones. This is jewelry to last a lifetime.

Jewelry to be worn and knocked around. To take on bumps and scars, just like you.

Jewelry to tell a story.

Try yours in-person at in Ohio, June 6-7! 💥

Can't make it to the show? Well miss you. Lucky you can shop at the link in our profile 😁

Give us some 🔥🔥 in the comments if you agree!
05/30/2026

Give us some 🔥🔥 in the comments if you agree!

One week until  Ohio!! 💥💥Who's coming!??Tell us in the comments and tag your buddies who you're pumped to see there! 🍻📸 ...
05/29/2026

One week until Ohio!! 💥💥

Who's coming!??

Tell us in the comments and tag your buddies who you're pumped to see there! 🍻

📸 by 🔥

05/28/2026

More than just a ring - this is a tribute to the long line of riders who laid the road before us. 🔥

The Knucklehead was Harley's flagship engine from 1936 through 1947. It was their first overhead valve motor and it laid the foundations of modern riding.

Our handcrafted Knucklehead ring pays tribute to this piece of riding history.

Wear it because you respect the legacy.

Available in sterling silver or solid gold for you to wear every damn day, forever.

Check it out at our link. 🤘

Send this to someone who knowwws
05/26/2026

Send this to someone who knowwws

Share with someone who's obsessed with skulls. 🤘💀
05/25/2026

Share with someone who's obsessed with skulls. 🤘💀

When you're looking for that new piece of shiny to celebrate the beginning of Summer... We're here for you! ✌️We're gett...
05/24/2026

When you're looking for that new piece of shiny to celebrate the beginning of Summer... We're here for you! ✌️

We're getting ready for in Ohio where you can come and try all those pieces you've been eyeing off!

You might even be lucky enough to walk away with it on your hand... And if we don't have your size in stock you can always order directly with us at the show. 💥

Handcrafted in downtown LA in sterling silver and solid gold and set with real gemstones. This is the lifelong jewelry you've been looking for. 🤘

Go get excited at the link - and if you can't make it to Ohio you can always shop right there on our site. 💪

We're two weeks out from  East! 🔥Who's going? Drop us some 🔥🔥 in the comments and tag your show buddies!📸 by  from the W...
05/22/2026

We're two weeks out from East! 🔥

Who's going? Drop us some 🔥🔥 in the comments and tag your show buddies!

📸 by from the West edition of this show last year.

Address

Sturgis, SD

Telephone

+18442687698

Website

https://sturgisjewelry.com/newsletter

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