Riddle's Jewelry

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Riddle's Jewelry Since 1959, Riddle’s Jewelry has been a family owned and operated business and during those years we have expanded to 65 stores in nine Midwest states.

At our headquarters located in Rapid City, South Dakota, we operate a thriving factory that produces many of our own jewelry designs and where our diamond cutters create our own signature Noventa diamond. Like you, we believe that producing and buying products made in the USA is still the backbone of our strong country! After fifty-seven years of dedicated service to our customers, our Riddle’s family name has become synonymous with fine jewelry and diamonds. We are committed to providing the very best variety in style and price, including many designer brands. Riddle’s Jewelry, a name you can trust for all of life’s special moments. Thank you,



J. Brett Riddle, President

09/28/2026

Crisp air, cozy vibes & ✨DIAMONDS✨🍂🎃

Only 3 DAYS LEFT to save 40% OFF ALL DIAMOND JEWELRY! 💎😍

Whether you’ve been eyeing a little sparkle for yourself or looking for the perfect gift, now’s the time to snag it!

⏰ Don’t wait—this sparkle won’t last forever! Stop in and shop the sale before it’s gone! 💍✨

Which necklace would you add to your collection? 💎
09/20/2026

Which necklace would you add to your collection? 💎

Drop a ❤️ if you'd love these pieces.
09/19/2026

Drop a ❤️ if you'd love these pieces.

Which diamond earrings would you love to wear? ❤️
09/18/2026

Which diamond earrings would you love to wear? ❤️

Your everyday look, with timeless elegance. 💙
09/18/2026

Your everyday look, with timeless elegance. 💙

A little something personal goes a long way. ❤️ Our diamond initial necklace adds a timeless touch to any look, and make...
09/16/2026

A little something personal goes a long way. ❤️ Our diamond initial necklace adds a timeless touch to any look, and makes a thoughtful gift for someone special, too. Choose an initial that means something to you and make it yours.

67 years of celebrating life’s most meaningful moments. 💎From a timeless watch to a special piece of jewelry, some gifts...
09/14/2026

67 years of celebrating life’s most meaningful moments. 💎
From a timeless watch to a special piece of jewelry, some gifts are made to mark the moments you’ll remember for years to come.

www.riddlesjewelry.com

Timeless gifts that last as long as your love. Shop 40% off diamonds now. 🥰 https://bit.ly/2KxXg9E
09/13/2026

Timeless gifts that last as long as your love. Shop 40% off diamonds now. 🥰

https://bit.ly/2KxXg9E

Which one would you pick? 💍
09/12/2026

Which one would you pick? 💍

Drop a ❤️ if you love this necklace and earring combo.
09/11/2026

Drop a ❤️ if you love this necklace and earring combo.

09/04/2026

🎉 September is our Anniversary Month! 💍✨

We’re celebrating another year of making memories with YOU, and we couldn’t be more excited! 🥂💖
Stop in and check out all of our Anniversary Specials happening throughout the month. Whether you’re looking for something to treat yourself or the perfect piece for someone special, we have some exciting deals you won’t want to miss!

🎈 Come celebrate with us and find something sparkly to take home! ✨

Happy Anniversary Month! We appreciate your support more than you know! ❤️

✨ National Girlfriends Day is tomorrow! ✨Celebrate the woman who makes every day brighter—whether she's your girlfriend,...
08/01/2026

✨ National Girlfriends Day is tomorrow! ✨

Celebrate the woman who makes every day brighter—whether she's your girlfriend, fiancée, or wife—with a gift she'll cherish for years to come.

Jewelry isn't just a beautiful accessory; it's a lasting reminder of your love, your memories, and the moments you share. 💖

Because the best gifts aren't just worn—they're treasured.

Stop in and find the perfect piece to make her smile this National Girlfriends Day. 💎

07/23/2026

Inspired by the untamed and natural beauty of Montana skies and streams, Le Vian Ombré technology seamlessly blends seven shades of blues and greens to tame the beauty of Montana Sapphires.

The gift they didn’t know they wanted, and won’t want to take off.📸: Zack Ninke Photography
06/20/2026

The gift they didn’t know they wanted, and won’t want to take off.

📸: Zack Ninke Photography

🇺🇸Home of the Free, Because of the Brave🇺🇸We hope everyone has a great Memorial Day weekend! We are open Saturday, 5/23 ...
05/22/2026

🇺🇸Home of the Free, Because of the Brave🇺🇸

We hope everyone has a great Memorial Day weekend! We are open Saturday, 5/23 from 9-4 but will be closed Monday, 5/25 in observance of the holiday.

🍀✨ Lucky Looks & Graduation Goals 🎓💎Fresh new jewelry just landed in store — and it’s giving all the lucky charm energy ...
05/15/2026

🍀✨ Lucky Looks & Graduation Goals 🎓💎
Fresh new jewelry just landed in store — and it’s giving all the lucky charm energy just in time for graduation season! From shamrock-inspired sparkle to gifts perfect for your favorite grad, we’ve got pieces worth celebrating. ✨

Whether you’re walking across the stage, cheering from the crowd, or just here for the bling… now’s the perfect time to treat yourself. 🍀🎓

Stop in before these lucky finds disappear! 💚✨

"Mom! MOM! MAMA! BRUH!" 🗣️If you’re a mom, you probably hear your name (or some variation of it) more often than your ow...
05/05/2026

"Mom! MOM! MAMA! BRUH!" 🗣️

If you’re a mom, you probably hear your name (or some variation of it) more often than your own thoughts. Research shows kids shout “Hey Mom” with about the same frequency as we say “Hey Google”. Since you’re already the household’s walking search engine and personal assistant, you might as well make it official this Mother’s Day with a "Mom" necklace or bracelet!

04/23/2026

She said she didn’t want anything for Mother’s Day… and we all know that’s a trap. 😏💐
Skip the last-minute candles and grocery store flowers—this year, give her something she actually wants (and will brag about to her friends). ✨
From sparkling necklaces to timeless pieces she’ll never take off, we’ve got the gifts that say, “Yes, I’m the favorite.” 😉
Stop in and find something as amazing as she is. 💖

✨🐰Hop into Easter with a little extra sparkle! 🥕✨Celebrate the season of renewal with pieces that shine as bright as spr...
04/02/2026

✨🐰Hop into Easter with a little extra sparkle! 🥕✨

Celebrate the season of renewal with pieces that shine as bright as spring itself. Whether you're treating yourself or finding the perfect gift, our jewelry is made to make every moment feel special. 💎🌸🐣
Stop in and discover something beautiful—because you deserve to sparkle this Easter.

Address

2950 9th Avenue SE
Watertown, SD
57201

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 4pm

Telephone

+16058822200

Website

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