Hook + Gaff Watch Company

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Hook + Gaff Watch Company Born in the South. Watches manufactured for the sporting lifestyle. Michael Sims
CoFounder/President

At a young age, I’d get home from school, load up a rusty wagon with a trolling motor, car battery, and fishing gear, and pull it down to a Jon boat beside the creek. I’d fish until dark, mesmerized by the beauty and solitude of the water, interrupted occasionally by the action and excitement of hooking a big bass. Like many of you, my passion for the outdoors grew stronger and was supported and encouraged by my family and friends. In 2014 after years of research and testing, I partnered with my college buddy Gash Clayton to launch Hook + Gaff. Our team was assembled with one mission: to engineer the best watches for outdoor enthusiasts everywhere. Our watch inspirations come from those who brave the elements and love the outdoors as we do, and they are functionally constructed according to the feedback we get from those who wear them. At Hook + Gaff, we know your greatest adventures happen outside doing the things you love to do, with the people you care about the most—that my friends, is .

10/21/2026

Some stories deserve to be told. Some legacies deserve to be honored.

We've poured our hearts into this one, and we're getting closer to sharing why.

More than a watch. A mission. A tribute. A story worth telling.

Time Well Spent. Time Well Served.

Stay tuned.

From the trails we travel to the tides we chase, adventure has no boundaries.Our newest Field Watch is inspired by the p...
10/20/2026

From the trails we travel to the tides we chase, adventure has no boundaries.

Our newest Field Watch is inspired by the places that call us beyond the beaten path, where the land ends and the adventure begins.

A new release is on the horizon, and we can't wait to share what's coming.

Stay tuned. Pre-orders open 10.26.

Some projects mean a little more.For months, we've been working behind the scenes on something incredibly special. A pro...
10/20/2026

Some projects mean a little more.

For months, we've been working behind the scenes on something incredibly special. A project close to our hearts, rooted in purpose, and about so much more than just a watch.

We're not quite ready to share the full story, but trust us when we say this is one you won't want to miss.

Stay tuned. Over the next few weeks, we'll be sharing more about a project that means the world to us.

Time Well Spent. Time Well Served.

THE KING TIDE BONEFISH IS HERE.Built for the flats. Inspired by the chase. Designed for those who know there’s nothing q...
10/19/2026

THE KING TIDE BONEFISH IS HERE.

Built for the flats. Inspired by the chase. Designed for those who know there’s nothing quite like spotting a gray ghost in clear, shallow water.

The King Tide Bonefish is officially available for PRE-ORDER and is expected to ship on or before 11.16, just in time for Christmas gifting. 🎁

Built for serious time on the water:

• Analog tide function — set the indicator to the tide cycle in your location
• Custom 41mm titanium screw-down case
• Anti-reflective, scratch-resistant sapphire crystal
• MB-Microtec tritium tubes for a 24-hour perpetual glow
• Water-resistant to 200m / 660 ft.
• Customized Ronda quartz movement
• Signature left-side crown for superior comfort

Limited release. Once they're gone, they're gone for good.

Pre-order yours today and give the gift of Time Well Spent.

10/18/2026

Pre-order for the King Tide Bonefish opens TOMORROW!

Designed for the flats angler, this limited-edition King Tide is built for days dictated by the tide and makes one seriously good Christmas gift!

Set your alarm. Once this one is gone, it’s gone for good.

Pre-order opens tomorrow.

TIME to make your predictions
10/17/2026

TIME to make your predictions

10/16/2026

Mark your calendars, set your alarms, this bad boy will be live for pre-order in T minus TWO DAYS!

Dropping 10.19.26- Act fast if the King Tode Bonefish is on your wish list!

It's All in the Details.Every watch tells a story. And sometimes, the best part is on the back.Designed by Hook + Gaff C...
10/15/2026

It's All in the Details.

Every watch tells a story. And sometimes, the best part is on the back.

Designed by Hook + Gaff Co-Founder Gash Clayton, the caseback of our new King Tide Bonefish pays tribute to one of the most elusive and sought-after fish on the flats.

From the intricate bonefish illustration to the smallest design details, Gash wanted this watch to capture the spirit of the chase and the passion of the anglers who live for it.

Because at Hook + Gaff, we believe even the details you don't see should mean something.

Built for the chase. Designed for the memories.

IT’S ALL IN THE DETAILS.We designed the King Tide Bonefish for the ultimate flats angler—the guy chasing the “gray ghost...
10/15/2026

IT’S ALL IN THE DETAILS.

We designed the King Tide Bonefish for the ultimate flats angler—the guy chasing the “gray ghost” through the clear waters of the Bahamas or the Keys.

From the analog tide indicator so you can set to your local tide cycle to 24-hour H3 tritium illumination, every detail was designed with long days on the flats in mind.

Titanium case. Sapphire crystal. 200M water resistance. Swiss Ronda movement. Left-side crown for all-day comfort.

Built for before-sunrise starts, last-light casts, and everything in between.

King Tide Bonefish. Pre-order opens 10.19.26.

Introducing another King Tide to add to the collection . . . The Bonefish!Inspired by one of the most elusive fish on th...
10/14/2026

Introducing another King Tide to add to the collection . . . The Bonefish!

Inspired by one of the most elusive fish on the flats, our newest limited-edition King Tide is built for those who know the chase is just as good as the catch.

Pre-order opens 10.19.26.

Limited edition. Once it’s gone, it’s gone for good.

Address

PO Box 2297
West Columbia, SC
29171

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18035423086

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