East Coast Jewels

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East Coast Jewels Coastal jewels handcrafted with love. From everyday wear, to walking down the aisle✨

When I first started, I had no idea this would even be an option. It took a lot of reaching out, showing up to things th...
10/20/2026

When I first started, I had no idea this would even be an option. It took a lot of reaching out, showing up to things that felt intimidating, hearing “no” (and sometimes nothing at all), and figuring it out as I went.

I’m still learning and figuring out what’s next, but I’m so grateful for every bride who trusts me with her wedding jewelry, every referral, and every person who’s supported ECJ along the way.

If you’re a creative looking to get into the wedding industry, I hope this encourages you to put yourself out there, even when it feels intimidating🤍

The summer we made our news debut, shipped our jewelry all the way to Scotland for an editorial workshop, accidentally s...
10/06/2026

The summer we made our news debut, shipped our jewelry all the way to Scotland for an editorial workshop, accidentally showed up to an event without our jewelry (you learn from your mistakes right?), and so much more!! Cheers to year 7! ✨

I debated posting this because some of these moments aren’t ones I’m necessarily proud of. But I’d also be lying if I sa...
09/12/2026

I debated posting this because some of these moments aren’t ones I’m necessarily proud of. But I’d also be lying if I said I don’t feel this way sometimes, or that this is the only time these moments have happened.

Last month marked seven years since I launched my business.

Seven years later, I still work a part-time job. People still ask when I’m going to take the business full-time, or whether it’s sustainable enough to do so. People ask why I don’t have employees yet, why I’m still making every piece myself, packing the orders, answering the emails, creating the content, and doing so many of the same things I was doing years ago.

And sometimes, I ask myself those same questions.

It’s hard not to compare yourself as a business owner. You see other people’s growth, sales, followers, teams, milestones and success stories, and start wondering if you should be further along by now. Unfortunately, I think we’ve become so obsessed with numbers that it can be easy to let them determine how successful we think we are.

There are days when my to-do list feels so overwhelming that I don’t even know where to start, and I end up doing nothing at all. It’s not productive, it’s not pretty, and it’s not something I’m proud to admit. But it happens.

Recently, I’ve felt like I’ve hit a wall. I know I’m ready for the next chapter of this business. I want to expand, take bigger risks, and eventually go all in. The hard part is that I’m still figuring out exactly what that looks like and how to get there.

But after seven years, one thing I do know for certain is that I found something I genuinely love doing.

I don’t have the perfect success story or a five-step formula for how to build your dream career. I’m still figuring mine out.

But I hope sharing the parts that aren’t always shown reminds someone else that you don’t need to have it all figured out to keep going. Find what you care about, work toward it with everything you’ve got, and don’t let someone else’s timeline convince you that you’re behind.

08/16/2026

Can’t do a market without Carla Chrietzberg

08/14/2026

One week ago we started our weekend on FOX 29 showcasing East Coast Jewels on live television!?!?! (Still something that does not seem real)
So grateful for all of the support, the viewers who tuned in, the messages, and everyone who has celebrated this with me!!
And if you missed it, here’s the full clip🤍

08/07/2026

A reminder to never let anyone tell you your dreams are too big💫

This morning, East Coast Jewels made it to live TV on FOX 29 with Bob Kelly 👔🧦🍩🎤🎙 !!!

Thank you for highlighting our hometown and the talented business owners who inspire me every single day.

And a huge shout out to our host, Admiral’s Table, for the perfect start to the morning. 🤍

Address

7100 Pacific Ave
Wildwood Crest, NJ
08260

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