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Monday 10am - 7pm Tuesday 10am - 7pm Wednesday 10am - 7pm Thursday 10am - 7pm Friday 10am - 7pm Saturday 10am - 4pm

Paffrath and Son Jewelers

Home
United States
Willmar, MN
Paffrath and Son Jewelers

Crafting love stories since 1926 ♥ Family-owned for 4 generations. Specializing in diamond engagement and wedding jewelry.

On-site jewelry repair. Financing options are available.

10/02/2026

💍✨ Congratulations, Jack & Abby! ✨💍

Could these two be any cuter?! 🥰 What a beautiful and very special couple—and we couldn’t be happier for them as they begin this exciting new chapter together!

Wishing Jack & Abby a lifetime of love, laughter, and happiness. ❤️

Congratulations from all of us at Paffrath & Son Jewelers! 💎

10/01/2026

🦌 October Centennial Theme: Hunting 🦌

What would a centennial celebration at Paffrath & Son Jewelers be without a month dedicated to hunting?!

For generations, hunting has been a special part of the Paffrath family. It’s more than the hunt—it’s the time spent together, the stories told, the traditions passed down, and the memories made along the way. ❤️

And what better time than October to celebrate this longtime family passion!

Throughout the month, we’ll be sharing favorite hunting memories from over the years, along with some fun ways we’ve even brought our love of hunting into the jewelry store. 💎🦌

🎉 OCTOBER $1,000 GIVEAWAY! 🎉
This is the post to enter! One lucky winner will receive a $1,000 Paffrath & Son Jewelers Gift Certificate!

To enter:
✨ Follow our page
✨ Like this post
✨ Comment on this post
✨ Tag a friend
✨ Share this post

📅 The winner will be drawn on the last day of October and contacted directly by Paffrath & Son Jewelers. Must be 18 years or older to enter.

Here’s to another month of celebrating 100 years of Paffrath’s and the traditions that have made our family who we are! 🦌❤️

09/30/2026

🎉 September Centennial Giveaway Winner! 🎉

Congratulations to Leslie Kveene of Willmar, MN — our September winner for our Centennial Year Celebration! 💎✨

Want to be entered for our October drawing? Make sure you complete ALL 5 steps below ⬇️

✔️ Like the October Centennial post (posted October 1)
✔️ Follow Paffrath and Son Jewelers
✔️ Like our page
✔️ Comment on the post
✔️ Tag a friend in the comments

Thank you for celebrating 100 years with us — we can’t wait to announce another winner soon! 💛

09/23/2026

✨ Memorable Moments ✨

Here’s a sweet piece of Paffrath history—Jackie Brown joined Paffrath’s a few months BEFORE Todd! ❤️

And just look at this darling business card from her early days at the store…she wasn’t even married yet!

Through all these years, Jackie’s kind heart and gentle nature have made her such a special part of Paffrath’s. She is loved by our staff, our customers, and truly anyone lucky enough to know her.

We’re so grateful for Jackie and the many years she has been part of the Paffrath story. ❤️💎

09/22/2026

🍂✨ Hello, fall! ✨🍂

A new season is here, and we’re ready for all the cozy moments, beautiful colors, and a little extra sparkle. 💎

Happy First Day of Fall from all of us at Paffrath & Son Jewelers! 🍁

09/18/2026

🍂✨ This Sunday! ✨🍂

Paffrath & Son Jewelers is heading to Rustic Designs Flower Farm’s Harvest Fest with our Permanent Jewelry!

Come enjoy a beautiful fall day at the farm and stop by to add a little sparkle with a permanent bracelet, anklet, or necklace. 💎✨

📅 Sunday, September 20
⏰ 9 AM–3 PM
📍 Rustic Designs Flower Farm

Grab a friend and come see us—we can’t wait to be part of the fun! 🌻🍁

09/16/2026

✨ Memorable Moments: Ahead of His Time ✨

Lowell Paffrath was full of energy, ideas, and a willingness to try something new—and that innovative spirit helped shape Paffrath & Son Jewelers for generations. 💎

One of his standout ideas was the “Diamond Room”—a quiet, private and secure space where customers could comfortably look at diamonds. It was the first of its kind in the area and a pretty forward-thinking idea for its time!

And then there were the TV commercials! 📺 Back in the day, television advertising was something new and exciting—and Lowell jumped right in. His ads became a hit and are still such a fun part of our history.

Lowell brought so much personality, energy and vision to Paffrath’s. His willingness to think differently is one of the many things we treasure as we look back on 100 years of memorable moments. ❤️💎

09/15/2026

💍 Congratulations, Kobe & Breanna! 🤍

We’re so happy to share a few beautiful moments from Kobe & Breanna’s wedding day!

Breanna’s stunning ring features a round brilliant-cut diamond with a hidden halo and diamond accent band. Kobe’s custom wedding band is just as special, featuring a pheasant hunting scene—a perfect personal touch!

What a beautiful couple and a beautiful day. We’re so grateful to have been a small part of their story. Congratulations, Kobe & Breanna! 🥂✨

09/14/2026

✨ Memorable Moments: Todd Joins Paffrath’s ✨

In 1980, Todd joined the family business—another special milestone in Paffrath & Son Jewelers’ 100-year story. 💎

From the very beginning, Todd had a natural way of connecting with people. His warm, encouraging spirit and magnetic personality made customers feel like friends—and truly, to know Todd is to love him. ❤️ Those relationships have always been at the heart of what he loves most about Paffrath’s.

One of Todd’s greatest gifts from those early years was having the opportunity to work alongside his dad, Lowell, for seven years. Learning from his father, working side by side, and carrying on the family tradition together created memories he still treasures today.

A pretty special chapter in 100 years of Paffrath’s—and certainly one of our most memorable. ✨

09/11/2026

🇺🇸 We Remember.

Today, we pause to remember the lives lost on September 11, 2001, honor the heroes who showed extraordinary courage, and hold close the families whose lives were forever changed.

May we never forget. ❤️🤍💙

— Paffrath & Son Jewelers

Address

1605 1st Street S
Willmar, MN
56201

Opening Hours

Monday	10am - 7pm
Tuesday	10am - 7pm
Wednesday	10am - 7pm
Thursday	10am - 7pm
Friday	10am - 7pm
Saturday	10am - 4pm

Website

http://paffrathandsonjewelers.com/

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