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ItsHot NY 🗽Top NYC Jewelry Store, Made in USA Jewelry
• Custom Designs, Best Price Guarantee
• 0% Financing & Layaway Available
• 1-5 Year Warranty

ItsHot is a premier NYC jewelry company with an established storefront located in the heart of New York city's Diamond Jewelry district. We specialize in the custom jewelry designs and wholesale of a wide array of exquisite designs of Diamond Watches and Diamond Jewelry including Rings, Earrings, Bracelets, Necklaces, Pendants, and more. We are proud to present an extensive collection of uniquely designed items at highly affordable, factory-direct prices. We offer a wide array of 10k, 14k and 18k gold jewelry that includes a selection of White, Yellow or Pink (also called Rose Gold or Red Gold), as well as sterling silver and platinum options.

Jacob & Co. has unveiled an extraordinary jewelry creation that is reportedly the most expensive Fantasy Bra in Victoria...
10/19/2026

Jacob & Co. has unveiled an extraordinary jewelry creation that is reportedly the most expensive Fantasy Bra in Victoria’s Secret history. Kylie Jenner took center stage at the 2026 fashion show, wearing this exclusive masterpiece.

The stunning piece features 4,410 natural diamonds, with a rare 75.54-carat Fancy Vivid yellow diamond at its center.

Creating this masterpiece took a team of 15 skilled artisans and more than 1,000 hours of meticulous craftsmanship.

Valued at an astonishing $50 million, it surpasses the previous Fantasy Bra record set in 2000 by more than three times.

What do you think of this extraordinary fusion of fashion and high jewelry?

10/16/2026

DRAKE FLEXES THE NEW SERENA WILLIAMS × AP COLLAB WORTH $96,000Drake was spotted rocking the Audemars Piguet Royal Oak Se...
10/12/2026

DRAKE FLEXES THE NEW SERENA WILLIAMS × AP COLLAB WORTH $96,000

Drake was spotted rocking the Audemars Piguet Royal Oak Selfwinding Chronograph from the Serena Williams collaboration.

The 38mm timepiece features a white ceramic case and bracelet, a pink-tinted mother-of-pearl dial, and an additional pink rubber strap.

ONLY 500 PIECES WILL BE PRODUCED WORLDWIDE. RETAIL PRICE: $95,900

Would you cop these for $96K?

What do you think of this watch?
10/05/2026

What do you think of this watch?

Taylor Swift’s new ‘87’ necklace from Sunday’s Chiefs game✨During the Kansas City Chiefs vs. Indianapolis Colts game on ...
09/28/2026

Taylor Swift’s new ‘87’ necklace from Sunday’s Chiefs game✨

During the Kansas City Chiefs vs. Indianapolis Colts game on September 20, the singer was spotted wearing a custom gold pendant featuring the number “87”

The jersey number of her husband, Travis Kelce

The piece is based on Catbird’s Angel Hair Diamond Gold Medallion, customized for Taylor with four rubies instead of diamonds, echoing the Chiefs’ colors. The medallion is crafted from 14K yellow gold.

What do you think about adding a personal story
to jewelry this way?

Drake shows off his impressive jewelry & watch collectionIn his new short film FOMO, Drake takes us on a tour of his inc...
09/21/2026

Drake shows off his impressive jewelry & watch collection

In his new short film FOMO, Drake takes us on a tour of his incredible jewelry & watch collection.

Among the pieces are massive diamond pendants, a Cartier necklace featuring a 37-carat aquamarine, as well as watches from Richard Mille, Rolex and Patek Philippe.

One of the biggest highlights is the Cartier necklace, which has reportedly sold for $540,000.

HAVE YOU SEEN THE FILM YET?
WHAT DO YOU THINK OF DRAKE’S COLLECTION?

KYLIE JENNER’S YELLOW DIAMOND EARRING STACK COULD BE WORTH $1M😍The reality star showed off four massive natural yellow d...
09/14/2026

KYLIE JENNER’S YELLOW DIAMOND EARRING STACK COULD BE WORTH $1M😍

The reality star showed off four massive natural yellow diamond earrings in different cuts — heart, cushion, oval and elongated cushion — paired with a huge matching yellow diamond ring.

Jewelry expert Olivia Landau estimates the earrings at roughly 2–2.5 carats each, while the ring could be around 10 carats.

ESTIMATED TOTAL VALUE: AROUND $1 MILLION
A serious yellow diamond flex.

GEORGINA RODRÍGUEZ STUNS ON THE VENICE RED CARPET WITH HER JEWELRYGeorgina Rodríguez made her first red-carpetappearance...
09/07/2026

GEORGINA RODRÍGUEZ STUNS ON THE VENICE RED CARPET WITH HER JEWELRY

Georgina RodrĂ­guez made her first red-carpet
appearance since marrying Cristiano Ronaldo at
the Venice Film Festival, pairing her custom Gucci
suit with spectacular high jewelry.

She wore a statement diamond choker, oversized earrings and sculptural rings.

The necklace is crafted in 18K white gold and features 22.95 carats of diamonds, while the matching earrings contain 9.62 carats and retail for €22,350

AND THE CHOKER? ITS PRICE IS SIMPLY
LISTED AS “PRICE UPON REQUEST.”

09/03/2026

The Number That Has Followed Them From the Very Beginning.

A couple came to us with a small but very special story.

They met on the 9th.
Their first date was on the 9th.
And when their relationship became serious, they decided to get married — exactly 9 months after they met.

Over time, the number 9 became a symbol of their relationship.

So when it was time to create their wedding bands, they knew they wanted to incorporate it into the design.

We suggested a classic band featuring 9 larger diamonds as the main detail.

Each diamond represents a part of the journey that brought them from the very first day to the decision to spend the rest of their lives together.

And here’s the final result.

Want to create your own meaningful piece? DM us or give us a call.
Each piece is handcrafted in New York and available for pickup or worldwide shipping.

09/01/2026

Custom diamond belly button piercing, handcrafted in New York

The Perfect Accent to Her Everyday Looks.

Our client wanted to upgrade her belly button piercing, but a tiny stone or standard charm just didn’t feel like her.

She often wears outfits that show her midriff, so she wanted the jewelry to become a statement detail of her look.

Together, we chose an unconventional heart-shaped design with a unique curved shape that gives the piece a distinctive look.

Feminine, eye-catching, and anything but ordinary.

And here’s the final result.
14K yellow gold with 0.4 ct. of diamonds.

Want to create your own meaningful piece? DM us or give us a call.
Each piece is handcrafted in New York and available for pickup or worldwide shipping.

Address

48 West 48th Street , Suite 302
York, NY
10036

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