ItsHot NY

ItsHot NY 🗽Top NYC Jewelry Store, Made in USA Jewelry
• Custom Designs, Best Price Guarantee
• 0% Financing & Layaway Available
• 1-5 Year Warranty

ItsHot is a premier NYC jewelry company with an established storefront located in the heart of New York city's Diamond Jewelry district. We specialize in the custom jewelry designs and wholesale of a wide array of exquisite designs of Diamond Watches and Diamond Jewelry including Rings, Earrings, Bracelets, Necklaces, Pendants, and more. We are proud to present an extensive collection of uniquely

designed items at highly affordable, factory-direct prices. We offer a wide array of 10k, 14k and 18k gold jewelry that includes a selection of White, Yellow or Pink (also called Rose Gold or Red Gold), as well as sterling silver and platinum options.

Cardi B just unveiled a custom diamond necklace dedicated to her daughter Blossom.The one-of-a-kind floral piece feature...
06/24/2026

Cardi B just unveiled a custom diamond necklace dedicated to her daughter Blossom.

The one-of-a-kind floral piece features hundreds of diamonds arranged in an intricate flower design, making it one of the rapper’s most personal jewelry creations to date.

To complete the look, Cardi paired the necklace with massive 12-carat diamond earrings and several additional diamond pieces.

Known for her love of extravagant jewelry, Cardi B continues to turn meaningful moments into breathtaking custom designs.

06/23/2026

A Pendant for His First Major Performance

The client came to us before the biggest show of his career.

His outfit was almost complete.
But there was still one thing missing - a piece of jewelry that would stand out under the stage lights and become part of his signature look.

He didn’t want a pendant with his name or logo on it.
He wanted something more versatile.

Something that would work just as well off stage as it did on it.
That’s how he chose this black diamond dog tag.

Bold, eye-catching, and the perfect fit for his style.
In the end, it became one of those pieces he never steps on stage without.

Sterling silver, 7.15 carats of black diamonds.
Want to create your own meaningful piece? DM us or give us a call.
Each piece is handcrafted in New York and available for pickup or worldwide shipping.

06/22/2026

The most unusual piece we’ve ever created.

A longtime client came to us with an idea we simply couldn’t ignore:

A full-size mask made from solid sterling silver.

We spent months bringing that vision to life.

The beard and eyebrows were set with black diamonds, giving the piece a darker and more striking character.

But the most interesting part of this creation isn’t what you notice first.

A custom strap allows it to be worn as a mask.

A hidden mechanism transforms it into a pendant or a collectible art piece.

Even the dark lenses are removable and interchangeable, completely changing the look of the piece.

That’s what custom jewelry is all about.

When there are no ready-made solutions.

When an idea exists only in your imagination.
And our job is to turn it into reality.

06/19/2026

You can never have too much jewelry😁

The NBA Finals weren’t just a showcase of elite talent on the court—they also became a stage for some of the world’s mos...
06/17/2026

The NBA Finals weren’t just a showcase of elite talent on the court—they also became a stage for some of the world’s most extraordinary timepieces. Together, these NBA stars brought over $900,000 worth of Jacob & Co. watches to the Finals.

06/16/2026

She’ll never forget her first diamond belly piercing

The client came to us with a very specific request.

This was going to be her first diamond belly piercing, and she wanted it to be perfect.

She wanted something noticeable.

But not too flashy.

Something that sparkled.

While still feeling elegant and refined.

We chose a design with diamonds and delicate dangling details that catch the light with every movement.

The perfect balance she was looking for.

14K gold, 1.65 carats of diamonds.

Want to create your own meaningful piece? DM us or give us a call.

Each piece is handcrafted in New York and available for pickup or worldwide shipping.

06/15/2026

With the person who definitely won’t say no 🥰

06/12/2026

It’s impossible not to show it off…

06/11/2026

This set started with one idea - to combine deep blue gemstones and diamonds into a collection you simply can’t find anywhere else.

That’s what custom jewelry is all about.

You don’t have to settle for ready-made designs.

Your piece is created around your vision:

▫️ your favorite gemstones
▫️ your personal style
▫️ meaningful details and symbols
▫️ a design that’s uniquely yours

From the first idea to the finished piece, we create jewelry completely tailored to your request.

📩 Want to create your own unique design? Send us a DM.

Kylie Jenner turned her brand’s logo into a diamond jewelry pieceWhile everyone was focused on her vacation photos, it w...
06/10/2026

Kylie Jenner turned her brand’s logo into a diamond jewelry piece

While everyone was focused on her vacation photos, it wasn’t the bikini that caught fans’ attention. Instead, people noticed a unique diamond necklace around Kylie’s neck, designed in the shape of her own Kylie Cosmetics logo.

And if celebrities used to compete over the size of their diamonds, the rules seem to be changing.

Kylie has literally transformed her brand into a piece of fine jewelry. Judging by the buzz on social media, this could become the next big trend among celebrities and influencers.

What do you think: a genius marketing move or a meaningful keepsake she created for herself? 💎

Address

48 West 48th Street , Suite 302
York, NY
10036

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