Exclusivity by Design

Exclusivity by Design Personalised gold jewellery which enables you to keep your loved ones close to you at all times. We started to create personalised jewellery in 2012.

We create personalised jewellery that is handcrafted in solid gold in our Johannesburg studio and creating pieces that tells your unique story is our passion. Our dream was to create beautiful, meaningful jewellery which tells your story and allows you to keep your loved ones always close to you. The very first piece we created was a solid gold initial disc necklace that was set with diamonds. Fro

m there our personalised collection has grown considerably. In 2018 we collaborated with Misha Levin to create our infamous Carter pendant. This pendant is a gold disc which is custom engraved in a very delicate font with the names of your children before being suspended on a 45m 9ct gold chain. This, along with our gold Mila initial necklace has gone on to become our best selling pieces. Creating personalised jewellery is our passion and whether you are looking for a custom engraved disc pendant, a diamond initial charm necklace, Russian ring necklace or a delicate gold initial bracelet we would love to create a piece for you.

Personalised Jackson Ring - your little ones’ names with you every day 💛Each one of our Jackson Rings is hand engraved t...
03/06/2026

Personalised Jackson Ring - your little ones’ names with you every day 💛

Each one of our Jackson Rings is hand engraved to order with the names of the people who mean the most to you.

Created in solid 9ct gold and made to last a lifetime.

If you are interested in purchasing one, or finding out more about this very special piece – you can click the link in our bio or the WhatsApp button to talk to us.

02/06/2026

Did you know, that as your family grows, you can return your Mila Initial necklace to us to add additional gold initials?

Each solid gold initial on your necklace represents the people who mean the most to you 💛

Crafted by hand in our Johannesburg studio and priced from R7950.

Shop on our website or get on touch via WhatsApp as we’d love to help you with any questions.

Ps. If you look closely on our website, you might just see a pop-up with a wonderful R1000 voucher on it for you 🤩

A lab grown diamond pendant because sometimes you just have to treat yourself 💛Fun fact: this is our most gifted piece– ...
01/06/2026

A lab grown diamond pendant because sometimes you just have to treat yourself 💛

Fun fact: this is our most gifted piece– from you to you.

Set in solid 9ct gold and made to order in our Johannesburg workshop.

From R7450 - you can purchase via our website or send us a WhatsApp with any questions.

Ps. The diamond in the first photo is 0.75ct and the chain is 45cm x

28/05/2026

Sometimes you just need to treat yourself ✨

And that treat could come in the form of a beautiful pair of gold and diamond huggies - these are definitely the kind of earrings you put on and never want to take off.

The perfect gift – even if that gift is from you to you 💛

Created as always in our Joburg workshop. DM us or tap the link in our bio to chat to us on WhatsApp.

Have you ever thought about whose initials you would choose?For most of our customers, it’s their children. Sometimes th...
27/05/2026

Have you ever thought about whose initials you would choose?

For most of our customers, it’s their children. Sometimes themselves. Occasionally someone they’ve lost.

The Mila Initial is handcrafted in solid 9ct gold in our Johannesburg studio – personalised with the initials that mean the most to you, made to order just for you.

Whose initials would you choose? Tell us in the comments or DM us to start designing yours.

Heather x

Meet the Mila 💛One letter, in solid 9ct gold, handcrafted in Joburg.It’s our most personal piece and loved by moms in So...
21/05/2026

Meet the Mila 💛

One letter, in solid 9ct gold, handcrafted in Joburg.

It’s our most personal piece and loved by moms in South Africa.

Available in yellow, rose and white gold from R7950 – link in bio to order yours ✨

20/05/2026

Sharing a little glimpse into our workshop this morning 🔥

This is our Goldsmith Neil doing what he does best - creating beautiful handcrafted pieces and we are so proud of every piece that leaves our studio.

Solid 9ct gold, handcrafted in Jozi and made to be worn and loved for a lifetime. With our price increase coming midnight Sunday the 24th of May right now is a lovely time to invest in something special.

Message us - we’d love to help you find your perfect piece 💛 WhatsApp link in bio 🔗

A note from us to you. 💛Our lab grown diamond prices are increasing at midnight Sunday 24 May — and we have always belie...
18/05/2026

A note from us to you. 💛

Our lab grown diamond prices are increasing at midnight Sunday 24 May — and we have always believed in being upfront with our customers.

We don’t want to manufacture urgency, just be completely honest with you about our pricing.

If you’ve been thinking about a lab grown diamond pendant or studs, this week is genuinely the right time. Swipe to see current prices and what they’ll be from Sunday.

Every piece is set by hand in solid 9ct gold, handcrafted to order in our Johannesburg studio. WhatsApp link in bio — I respond personally to every enquiry.

🔗 exclusivitybydesign.com

Heather x

16/05/2026

This was a very special piece that we were asked to create ❤️

The bespoke little girl pendant was commissioned to celebrate a mom’s 40th birthday. Handcrafted in solid 9ct white gold and set with emeralds and garnets, every detail crafted by hand in our Johannesburg workshop.

Creating such beautiful sentimental pieces is why we love what we do.

Bespoke commissions are open – if you have a vision, we would love to help bring it to life. Please send us a DM or WhatsApp (link in bio) 💛

Celebrating your loved ones isn’t always about engraving their names on a disc or creating their initials in gold.This v...
13/05/2026

Celebrating your loved ones isn’t always about engraving their names on a disc or creating their initials in gold.

This very special ring was designed with three round brilliant diamonds to represent three much loved children. There’s something quite special about looking down and seeing a piece of jewellery that celebrates the people you love the most.

As always, this piece can be created with both lab grown or natural diamonds. It really is a timeless piece of jewellery that can be passed down to future generations 💛

if you are interested in creating a piece of jewellery that celebrates your loved ones thenplease reach out to us as we would love to help you.

Address

Johannesburg

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+27814699594

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