Previda & Co

Previda & Co At Previda & Co, we specialize in creating custom made jewellery with focus high end, classy creations for the discerning woman – or man.

We use only the finest cut diamonds, ethically sourced, as well as a range of exquisite coloured gemstones.

Layered in luxury ✨💫 The graduated pearl necklaces bring effortless elegance to every neckline — dressed up or dressed d...
04/06/2026

Layered in luxury ✨💫

The graduated pearl necklaces bring effortless elegance to every neckline — dressed up or dressed down 🤍👗

Did you know that pearl is the birthstone of June? 🌸💎 The perfect gift for your June-born love 🎁💕

Bold, luminous, and undeniably luxurious ✨💚These breathtaking 9.65 ct emerald and diamond earrings are crafted in radia...
29/05/2026

Bold, luminous, and undeniably luxurious ✨💚

These breathtaking 9.65 ct emerald and diamond earrings are crafted in radiant platinum, showcasing rich green emeralds framed by brilliant diamonds for the perfect contrast of depth and sparkle.

A statement of pure elegance — refined yet powerful, classic yet unforgettable 💎

Designed to catch the light (and every admiring glance), these earrings are where timeless beauty meets modern luxury.

Delicate, timeless, and quietly powerful ✨Like the earth itself resting gently against your skin — a perfect shade of gr...
27/05/2026

Delicate, timeless, and quietly powerful ✨

Like the earth itself resting gently against your skin — a perfect shade of green captured in a single emerald, suspended on a fine gold chain 💚

Understated yet unforgettable, this piece carries a sense of calm luxury that feels almost poetic.

Pair it with your favourite tennis necklace for an effortlessly layered look — refined, radiant, and exquisitely balanced 💎

Bold colour, regal elegance, and a touch of playful charm ✨💜This stunning cocktail ring is designed to make a statement ...
26/05/2026

Bold colour, regal elegance, and a touch of playful charm ✨💜

This stunning cocktail ring is designed to make a statement — featuring a 7.00ct emerald-cut amethyst at its centre, radiating deep violet brilliance. A lively halo of .80ct total weight square emeralds brings a fresh burst of green, while .19ct total weight round diamonds add just the right touch of sparkle 💎

Crafted in rich 14kt yellow gold, this 3/4” wide masterpiece is where colour and luxury meet in perfect harmony.

A cheerful yet regal piece that lets your personal style truly flourish 🌿💫

Stack it high, shine it brighter ✨💎A diamond bangle stack that speaks pure opulence — mixing classic tennis bracelets wi...
25/05/2026

Stack it high, shine it brighter ✨💎

A diamond bangle stack that speaks pure opulence — mixing classic tennis bracelets with timeless brilliance, layered effortlessly for maximum sparkle.
Finish the look with a perfectly crafted gold diamond cuff, adding structure, strength, and that final touch of luxury to complete the stack 💫

Because true elegance isn’t worn in moderation — it’s layered to perfection.

Soft, radiant, and undeniably captivating 💗✨The Raindance Pink Diamond Cluster Earrings — a delicate cascade of blush-to...
19/05/2026

Soft, radiant, and undeniably captivating 💗✨

The Raindance Pink Diamond Cluster Earrings — a delicate cascade of blush-toned brilliance, designed to catch the light with every movement. Each cluster shimmers like falling raindrops, creating a look that’s both romantic and refined.

Set in lustrous gold and crafted to perfection, these earrings are the ultimate expression of elegance with a playful twist 💎

Add a touch of sparkle that feels as magical as it looks.

Meet modern elegance, redefined ✨A multi-baguette diamond statement necklace set in radiant 18K gold. Sleek lines, brill...
15/05/2026

Meet modern elegance, redefined ✨

A multi-baguette diamond statement necklace set in radiant 18K gold. Sleek lines, brilliant sparkle, and a bold silhouette come together to create a piece that’s effortlessly sophisticated.

Perfect for layering or standing alone, this design is where contemporary style meets timeless luxury 💎

Make a statement. Keep it refined.

Add a little whimsy to your winter ✨🌈A colourful rainbow tennis bracelet, beautifully set in gold and finished with a de...
13/05/2026

Add a little whimsy to your winter ✨🌈

A colourful rainbow tennis bracelet, beautifully set in gold and finished with a delicate diamond border, is the perfect way to brighten even the chilliest days.
Playful yet elegant, bold yet timeless — this piece brings just the right touch of colour and sparkle to every look 💎

Because winter style doesn’t have to be dull… it can shine 🌟

May babies, this one’s for you 💚The stunning emerald is the birthstone of May — a gem that symbolizes love, renewal, and...
11/05/2026

May babies, this one’s for you 💚

The stunning emerald is the birthstone of May — a gem that symbolizes love, renewal, and timeless elegance. No wonder it’s a favourite for engagement rings!
Celebrities like Halle Berry, Victoria Beckham, Megan Fox, and Olivia Wilde have all chosen this exquisite gemstone to celebrate love in a bold and unique way ✨

From deep green hues to vintage-inspired designs, emerald engagement rings are truly unforgettable.

Have a look at these breathtaking pieces and get inspired 💍

Address

Johannesburg

Opening Hours

Monday 09:00 - 16:00
Tuesday 09:00 - 16:00
Wednesday 09:00 - 16:00
Thursday 09:00 - 16:00
Friday 09:00 - 16:00

Telephone

+27833938393

Website

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